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Sydney siege: Uber price surge attacked by social media users Sydney siege: Uber price surge attacked by social media users
(about 3 hours later)
An international taxi firm provoked outrage after it raised fares on journeys within Sydney during an armed hostage situation – before rapidly reversing its position and announcing free fares.An international taxi firm provoked outrage after it raised fares on journeys within Sydney during an armed hostage situation – before rapidly reversing its position and announcing free fares.
Uber’s prices spiralled as news broke today of the armed Sydney siege – a move that the company claimed was governed by an algorithm and occurs whenever demand rapidly increases within a particular area, in order to encourage the arrival of more drivers.Uber’s prices spiralled as news broke today of the armed Sydney siege – a move that the company claimed was governed by an algorithm and occurs whenever demand rapidly increases within a particular area, in order to encourage the arrival of more drivers.
As authorities cordoned off the area – and a small number of hostages fled to safety – social media users reacted angrily to the global company.As authorities cordoned off the area – and a small number of hostages fled to safety – social media users reacted angrily to the global company.
One Australian users wrote: “It's just so nice to know that no matter what happens, @Uber will fight to remain #1 douche company of the world.”One Australian users wrote: “It's just so nice to know that no matter what happens, @Uber will fight to remain #1 douche company of the world.”
Another: #Uber sees the #SydneySiege as a giant business opportunity, apparently. Lovely people.”Another: #Uber sees the #SydneySiege as a giant business opportunity, apparently. Lovely people.”
#Uber price surge, if true, should kill the company. Nobody with any self-respect can abide such behavior. #sydneysiege#Uber price surge, if true, should kill the company. Nobody with any self-respect can abide such behavior. #sydneysiege
The company has since announced that all fares from the Central Business District (CBD) – where the Lindt chocolate shop is located – will be free for passengers.The company has since announced that all fares from the Central Business District (CBD) – where the Lindt chocolate shop is located – will be free for passengers.
In a statement posted on their Australian site, the company said: “We are all concerned with the events happening in Sydney.In a statement posted on their Australian site, the company said: “We are all concerned with the events happening in Sydney.
“Uber Sydney will be providing free rides out of the CBD to help Sydneysiders get home safely,” they added they would also be refunding fares for passengers.“Uber Sydney will be providing free rides out of the CBD to help Sydneysiders get home safely,” they added they would also be refunding fares for passengers.
“Our thoughts are with those affected and the NSW Police Force.”“Our thoughts are with those affected and the NSW Police Force.”
Uber rides out of the CBD today are free for all riders to help Sydneysiders get home safely. See http://t.co/UIwoom25Bm for more info.Uber rides out of the CBD today are free for all riders to help Sydneysiders get home safely. See http://t.co/UIwoom25Bm for more info.
@TunWellsWoodies @Independent surge pricing is automated. We took action to cap surge & made trips free for riders. http://t.co/UIwoom25Bm