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Boys are 'train drivers' and girls are 'cupcakes' according to Boots baby harnesses | Boys are 'train drivers' and girls are 'cupcakes' according to Boots baby harnesses |
(35 minutes later) | |
When does gender discrimination start? Pretty much from birth, according to these baby harnesses on sale at Boots. | When does gender discrimination start? Pretty much from birth, according to these baby harnesses on sale at Boots. |
The reins specifically for boys are blue and carry the slogan “train driver”, while the girls’ product is pink with the words “little cupcake”. | The reins specifically for boys are blue and carry the slogan “train driver”, while the girls’ product is pink with the words “little cupcake”. |
Isabel Rogers, a writer, tweeted a picture of the controversial products when she spotted them on Thursday. | Isabel Rogers, a writer, tweeted a picture of the controversial products when she spotted them on Thursday. |
Soon it was going viral on Twitter, with critics citing it as an example of “everyday sexism” , while some men pointed out that they would rather be a cupcake than a train driver anyway. | Soon it was going viral on Twitter, with critics citing it as an example of “everyday sexism” , while some men pointed out that they would rather be a cupcake than a train driver anyway. |
In a blog post, Isabel, who has a four-year-old daughter, argued that the harnesses showed sexism in marketing was getting worse. | |
“Boys are in charge, going places,” she wrote. “Girls are both ‘little’ and apparently delicious.” | “Boys are in charge, going places,” she wrote. “Girls are both ‘little’ and apparently delicious.” |
Nice one, Boots. What are you thinking? Jacky Fleming never more right with her advice: be a bloody train driver. pic.twitter.com/gVmx70Weip | Nice one, Boots. What are you thinking? Jacky Fleming never more right with her advice: be a bloody train driver. pic.twitter.com/gVmx70Weip |
On its website, Boots also has a plain harness for sale in black with no decoration. | On its website, Boots also has a plain harness for sale in black with no decoration. |
The outrage follows a growing debate about the impact of separating children’s clothing and toys by gender. | The outrage follows a growing debate about the impact of separating children’s clothing and toys by gender. |
In September, Toys ‘R’ Us pledged to stop segregating its toys after a campaign by anti-discrimination group Let Toys Be Toys. | In September, Toys ‘R’ Us pledged to stop segregating its toys after a campaign by anti-discrimination group Let Toys Be Toys. |
Months earlier, Tesco had defended its decision to keep a chemistry set as a “boys’ toy”, while selling miniature cookers in the girls’ section. | Months earlier, Tesco had defended its decision to keep a chemistry set as a “boys’ toy”, while selling miniature cookers in the girls’ section. |
Boots has not yet replied to our request for a comment. | Boots has not yet replied to our request for a comment. |