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| Version 1 | Version 2 |
|---|---|
| Centres show missing child images | Centres show missing child images |
| (about 3 hours later) | |
| Pictures of vulnerable missing children are to be displayed in the waiting rooms of hospitals and GP surgeries. | Pictures of vulnerable missing children are to be displayed in the waiting rooms of hospitals and GP surgeries. |
| Images of some of the 100,000 British children who go missing each year will be screened at UK health centres. | Images of some of the 100,000 British children who go missing each year will be screened at UK health centres. |
| It is expected that more than a million people each month will view images and information on Missing Children TV. | |
| Lady Catherine Meyer, founder of Parents and Abducted Children Together (Pact) said a child goes missing in the UK "every five minutes". | |
| The adverts are a collaboration between Pact, which is a campaigning group, and the Police National Missing Persons Bureau. | |
| The short information bulletins are to be screened by Electronic Health Media (EHM), which supplies television to more than 120 hospitals and surgeries. | The short information bulletins are to be screened by Electronic Health Media (EHM), which supplies television to more than 120 hospitals and surgeries. |
| Among the featured children will be Madeleine McCann, from Rothley, Leicestershire, who vanished in Praia da Luz, Portugal, on 3 May. | Among the featured children will be Madeleine McCann, from Rothley, Leicestershire, who vanished in Praia da Luz, Portugal, on 3 May. |
| Technological help | Technological help |
| Lady Catherine said Madeleine's case showed how vital it was to get the help of the general public in the search for a missing child. | |
| Anything we can do to make our kids safer is really important and valuable Deputy Assistant Commissioner Richard Bryant | |
| She said: "The trauma which families suffer when their children go missing is something which no parent wishes to experience. | She said: "The trauma which families suffer when their children go missing is something which no parent wishes to experience. |
| "As the recent case of Madeleine McCann shows, it is imperative for the police to act quickly and enrol the public's help as soon as possible. | |
| "To understand the scale of the problem, we have produced a report, entitled Every Five Minutes. | |
| "The title reflects that every five minutes a child goes missing in the UK, and this is really appalling." | |
| Metropolitan Police Deputy Assistant Commissioner Richard Bryant said: "We know that when a child goes missing it's critical. | Metropolitan Police Deputy Assistant Commissioner Richard Bryant said: "We know that when a child goes missing it's critical. |
| "The use of technology is key, and the technology behind this launch is part of that. Anything we can do to make our kids safer is really important and valuable." | "The use of technology is key, and the technology behind this launch is part of that. Anything we can do to make our kids safer is really important and valuable." |
| The pictures will be downloaded from missingkids.co.uk, a website managed by the Police National Missing Persons Bureau. | The pictures will be downloaded from missingkids.co.uk, a website managed by the Police National Missing Persons Bureau. |