This article is from the source 'bbc' and was first published or seen on . It will not be checked again for changes.
You can find the current article at its original source at http://news.bbc.co.uk/go/rss/-/1/hi/uk/7037968.stm
The article has changed 3 times. There is an RSS feed of changes available.
Version 0 | Version 1 |
---|---|
Centres show missing child images | Centres show missing child images |
(30 minutes later) | |
Pictures of vulnerable missing children are to be displayed in the waiting rooms of hospitals and GP surgeries. | Pictures of vulnerable missing children are to be displayed in the waiting rooms of hospitals and GP surgeries. |
Images of some of the 100,000 British children who go missing each year will be screened at UK health centres. | |
It is expected that more than 1 million people each month will view images and information on Missing Children TV. | It is expected that more than 1 million people each month will view images and information on Missing Children TV. |
The adverts are a collaboration between campaigning group Parents and Abducted Children Together and the Police National Missing Persons Bureau. | |
The short information bulletins are to be screened by Electronic Health Media (EHM), which supplies television to more than 120 hospitals and surgeries. | The short information bulletins are to be screened by Electronic Health Media (EHM), which supplies television to more than 120 hospitals and surgeries. |
Among the featured children will be Madeleine McCann, from Rothley, Leicestershire, who vanished in Praia da Luz, Portugal, on 3 May. | |
Technological help | Technological help |
Lady Catherine Meyer, founder of Pact, said Madeleine's case showed how vital it was to get the help of the general public in the search for a missing child. | Lady Catherine Meyer, founder of Pact, said Madeleine's case showed how vital it was to get the help of the general public in the search for a missing child. |
She said: "The trauma which families suffer when their children go missing is something which no parent wishes to experience. | She said: "The trauma which families suffer when their children go missing is something which no parent wishes to experience. |
"As the recent case of Madeleine McCann shows, it is imperative for the police to act quickly and enrol the public's help as soon as possible." | "As the recent case of Madeleine McCann shows, it is imperative for the police to act quickly and enrol the public's help as soon as possible." |
Metropolitan Police Deputy Assistant Commissioner Richard Bryant said: "We know that when a child goes missing it's critical. | Metropolitan Police Deputy Assistant Commissioner Richard Bryant said: "We know that when a child goes missing it's critical. |
"The use of technology is key, and the technology behind this launch is part of that. Anything we can do to make our kids safer is really important and valuable." | "The use of technology is key, and the technology behind this launch is part of that. Anything we can do to make our kids safer is really important and valuable." |
The pictures will be downloaded from missingkids.co.uk, a website managed by the Police National Missing Persons Bureau. | The pictures will be downloaded from missingkids.co.uk, a website managed by the Police National Missing Persons Bureau. |