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OK! apologise for Duchess of Cambridge baby bump cover OK! apologises for Duchess of Cambridge baby bump cover
(about 2 hours later)
OK! magazine has apologised for a cover story detailing the Duchess of Cambridge's 'post-baby weight-loss regime'.OK! magazine has apologised for a cover story detailing the Duchess of Cambridge's 'post-baby weight-loss regime'.
In a statement the company said: "We would not dream of being critical of her [Kate's] appearance." In a statement it said: "We would not dream of being critical of her [Kate's] appearance."
They also claimed that they did not intend the cover to be understood as negative towards the Duchess's baby bump. Bosses at the magazine also claimed that they did not intend the cover to be understood as negative towards the Duchess's baby bump.
Parents complained the story could pressurise new mums in to instantly losing weight after giving birth. Parents complained the story could pressure new mums into instantly losing weight after giving birth.
Hours after the Duke and Duchess of Cambridge showed the public their son on Tuesday (23 July), OK! published what they described as the "Duchess diet", with an exclusive interview with her trainer revealing how "her stomach will shrink straight back". Hours after the Duke and Duchess of Cambridge showed the public their son on Tuesday 23 July, OK! published what it described as the "Duchess diet", with an exclusive interview with her trainer revealing how "her stomach will shrink straight back".
Social media groups were set up by angered parents to boycott the £1 special edition issue with many calling the cover 'disgusting'. Social media groups were set up by angered parents to boycott the £1 special edition issue with many calling the cover "disgusting".
In their statement, OK! also said: "Kate is one of the great beauties of our age and OK! readers love her. Like the rest of the world, we were very moved by her radiance as she and William introduced the Prince of Cambridge to the world." In its statement, OK! also said: "Kate is one of the great beauties of our age and OK! readers love her.
Professional Advise "Like the rest of the world, we were very moved by her radiance as she and William introduced the Prince of Cambridge to the world."
The NHS advises new mums to give themselves time to recover from labour, with at least six weeks before starting any diets. Professional Advice
Those who breastfeed should leave it two months, as dieting can affect the milk supply. The NHS advise new mums to give themselves time to recover from labour, with at least six weeks before starting any diets.
The royal baby, who has been named Prince George Alexander Louis, is third in line to the throne and was born at St Mary's Hospital in west London on 22 July. They also suggest those who breastfeed should leave it two months, as dieting can affect the milk supply.
He who will be known as Prince George of Cambridge. The royal baby, who has been named George Alexander Louis, is third in line to the throne and was born at St Mary's Hospital in west London on Monday 22 July.
He will be known as Prince George of Cambridge.
Follow @BBCNewsbeat on Twitter.Follow @BBCNewsbeat on Twitter.