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| OK! apologise for Duchess of Cambridge baby bump cover | OK! apologise for Duchess of Cambridge baby bump cover |
| (about 1 hour later) | |
| OK! magazine has apologised for a cover story detailing the Duchess of Cambridge's 'post-baby weight-loss regime'. | |
| In a statement the company said: "We would not dream of being critical of her [Kate's] appearance." | In a statement the company said: "We would not dream of being critical of her [Kate's] appearance." |
| They also claimed that they did not intend the cover to be understood as negative towards the Duchess's baby bump. | They also claimed that they did not intend the cover to be understood as negative towards the Duchess's baby bump. |
| Parents complained the story could pressurise new mums in to instantly losing weight after giving birth. | Parents complained the story could pressurise new mums in to instantly losing weight after giving birth. |
| Hours after the Duke and Duchess of Cambridge showed the public their son on Tuesday (23 July), OK! published what they described as the "Duchess diet", with an exclusive interview with her trainer revealing how "her stomach will shrink straight back". | Hours after the Duke and Duchess of Cambridge showed the public their son on Tuesday (23 July), OK! published what they described as the "Duchess diet", with an exclusive interview with her trainer revealing how "her stomach will shrink straight back". |
| Social media groups were set up by angered parents to boycott the £1 special edition issue with many calling the cover 'disgusting'. | Social media groups were set up by angered parents to boycott the £1 special edition issue with many calling the cover 'disgusting'. |
| In their statement, OK! also said: "Kate is one of the great beauties of our age and OK! readers love her. Like the rest of the world, we were very moved by her radiance as she and William introduced the Prince of Cambridge to the world." | In their statement, OK! also said: "Kate is one of the great beauties of our age and OK! readers love her. Like the rest of the world, we were very moved by her radiance as she and William introduced the Prince of Cambridge to the world." |
| Professional Advise | Professional Advise |
| The NHS advises new mums to give themselves time to recover from labour, with at least six weeks before starting any diets. | The NHS advises new mums to give themselves time to recover from labour, with at least six weeks before starting any diets. |
| Those who breastfeed should leave it two months, as dieting can affect the milk supply. | Those who breastfeed should leave it two months, as dieting can affect the milk supply. |
| The royal baby, who has been named Prince George Alexander Louis, is third in line to the throne and was born at St Mary's Hospital in west London on 22 July. | The royal baby, who has been named Prince George Alexander Louis, is third in line to the throne and was born at St Mary's Hospital in west London on 22 July. |
| He who will be known as Prince George of Cambridge. | He who will be known as Prince George of Cambridge. |
| Follow @BBCNewsbeat on Twitter. | Follow @BBCNewsbeat on Twitter. |