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Lord Sugar chooses Tom Pellereau as Apprentice Lord Sugar chooses Tom Pellereau as Apprentice
(about 1 hour later)
  
Inventor Tom Pellereau has been named the winner of the seventh series of The Apprentice.Inventor Tom Pellereau has been named the winner of the seventh series of The Apprentice.
The 32-year-old entrepreneur will receive a £250,000 investment from Amstrad boss Lord Sugar to start or expand his own business.The 32-year-old entrepreneur will receive a £250,000 investment from Amstrad boss Lord Sugar to start or expand his own business.
His design of office chairs which prevent back pain was a hit with Lord Sugar, who said he had gone with his "gut feeling" when he picked Pellereau. Lord Sugar, 64, said he had gone with his "gut feeling" when he picked Pellereau, despite reservations over his scheme to design new office chairs.
Pellereau said: "I think this result shows that nice guys come first." "I think this result shows that nice guys come first," said Pellereau.
Each of the four finalists on Sunday's show had to come up with a business plan - alongside Pellereau's office furniture idea, Jim Eastwood came up with an e-learning service for schools, Susan Ma wanted to expand her organic skincare company and Helen Milligan's aim was to launch a national concierge service. Each of the four finalists on Sunday's show had to come up with a business plan.
Alongside Pellereau's office furniture idea, Jim Eastwood came up with an e-learning service for schools while Susan Ma wanted to expand her organic skincare company.
The fourth finalist, Helen Milligan, aimed to launch a national concierge service.
Pellereau said he had a "huge number of ideas" which he and Lord Sugar would sift through before devising a business plan.Pellereau said he had a "huge number of ideas" which he and Lord Sugar would sift through before devising a business plan.
"I'm very much going to listen to him (Lord Sugar)... but there will definitely be some exciting products coming shortly," he said. "I'm very much going to listen to him... but there will definitely be some exciting products coming shortly," he said.
Lord Sugar said: "I am a product man in my heart. I've made products and sold them to retailers, that's in my blood and that's what Tom is all about. "I am a product man in my heart," said Lord Sugar after naming Pellereau as his business partner.
"I've made products and sold them to retailers. That's in my blood and that's what Tom is all about.
"It's just a gut feeling and I've done a lot of things in my life on gut feeling.""It's just a gut feeling and I've done a lot of things in my life on gut feeling."
Pellereau's win comes despite being the worst-performing winner of The Apprentice after ending up on the losing team for eight of the weekly tasks during the series. Pellereau's win comes despite him being the worst-performing winner of The Apprentice.
He revealed he had tried to get investment for one of his products before on a TV show - a Sky programme called The Big Idea - for a curved nail file, which is now sold in the UK and the US, but failed. The contestant ended up on the losing team on eight of the weekly tasks during the series.
Eastwood, Ma and Milligan had to be satisfied with being runners-up, although Eastwood's consolation prize was a certificate for The Best Salesperson In the World, presented by Lord Sugar. Eastwood, Ma and Milligan had to be satisfied with being runners-up - though Eastwood's consolation prize was a certificate for 'The Best Salesperson in the World', presented by Lord Sugar.
Eastwood, who was berated during an interview with former Apprentice adviser Margaret Mountford, said: "He (Lord Sugar) doesn't give away compliments easily, so that was a major accolade." "He doesn't give away compliments easily so that was a major accolade," said Eastwood, whom viewers saw being berated on Sunday's show by former Apprentice adviser Margaret Mountford.