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Lord Sugar chooses Tom Pellereau as Apprentice | Lord Sugar chooses Tom Pellereau as Apprentice |
(about 1 hour later) | |
Inventor Tom Pellereau has been named the winner of the seventh series of The Apprentice. | Inventor Tom Pellereau has been named the winner of the seventh series of The Apprentice. |
The 32-year-old entrepreneur will receive a £250,000 investment from Amstrad boss Lord Sugar to start or expand his own business. | The 32-year-old entrepreneur will receive a £250,000 investment from Amstrad boss Lord Sugar to start or expand his own business. |
Lord Sugar, 64, said he had gone with his "gut feeling" when he picked Pellereau, despite reservations over his scheme to design new office chairs. | |
"I think this result shows that nice guys come first," said Pellereau. | |
Each of the four finalists on Sunday's show had to come up with a business plan. | |
Alongside Pellereau's office furniture idea, Jim Eastwood came up with an e-learning service for schools while Susan Ma wanted to expand her organic skincare company. | |
The fourth finalist, Helen Milligan, aimed to launch a national concierge service. | |
Pellereau said he had a "huge number of ideas" which he and Lord Sugar would sift through before devising a business plan. | Pellereau said he had a "huge number of ideas" which he and Lord Sugar would sift through before devising a business plan. |
"I'm very much going to listen to him... but there will definitely be some exciting products coming shortly," he said. | |
"I am a product man in my heart," said Lord Sugar after naming Pellereau as his business partner. | |
"I've made products and sold them to retailers. That's in my blood and that's what Tom is all about. | |
"It's just a gut feeling and I've done a lot of things in my life on gut feeling." | "It's just a gut feeling and I've done a lot of things in my life on gut feeling." |
Pellereau's win comes despite him being the worst-performing winner of The Apprentice. | |
The contestant ended up on the losing team on eight of the weekly tasks during the series. | |
Eastwood, Ma and Milligan had to be satisfied with being runners-up - though Eastwood's consolation prize was a certificate for 'The Best Salesperson in the World', presented by Lord Sugar. | |
"He doesn't give away compliments easily so that was a major accolade," said Eastwood, whom viewers saw being berated on Sunday's show by former Apprentice adviser Margaret Mountford. |