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| Lord Sugar chooses Tom Pellereau as Apprentice | |
| (about 11 hours later) | |
| Inventor Tom Pellereau has been named the winner of the seventh series of The Apprentice. | Inventor Tom Pellereau has been named the winner of the seventh series of The Apprentice. |
| The 32-year-old entrepreneur will receive a £250,000 investment from Amstrad boss Lord Sugar to start or expand his own business. | |
| His design of office chairs which prevent back pain was a hit with Lord Sugar, who said he had gone with his "gut feeling" when he picked Pellereau. | His design of office chairs which prevent back pain was a hit with Lord Sugar, who said he had gone with his "gut feeling" when he picked Pellereau. |
| Pellereau said: "I think this result shows that nice guys come first." | Pellereau said: "I think this result shows that nice guys come first." |
| Each of the four finalists on Sunday's show had to come up with a business plan - alongside Pellereau's office furniture idea, Jim Eastwood came up with an e-learning service for schools, Susan Ma wanted to expand her organic skincare company and Helen Milligan's aim was to launch a national concierge service. | Each of the four finalists on Sunday's show had to come up with a business plan - alongside Pellereau's office furniture idea, Jim Eastwood came up with an e-learning service for schools, Susan Ma wanted to expand her organic skincare company and Helen Milligan's aim was to launch a national concierge service. |
| Pellereau said he had a "huge number of ideas" which he and Lord Sugar would sift through before devising a business plan. | Pellereau said he had a "huge number of ideas" which he and Lord Sugar would sift through before devising a business plan. |
| "I'm very much going to listen to him (Lord Sugar)... but there will definitely be some exciting products coming shortly," he said. | "I'm very much going to listen to him (Lord Sugar)... but there will definitely be some exciting products coming shortly," he said. |
| Lord Sugar said: "I am a product man in my heart. I've made products and sold them to retailers, that's in my blood and that's what Tom is all about. | Lord Sugar said: "I am a product man in my heart. I've made products and sold them to retailers, that's in my blood and that's what Tom is all about. |
| "It's just a gut feeling and I've done a lot of things in my life on gut feeling." | "It's just a gut feeling and I've done a lot of things in my life on gut feeling." |
| Pellereau's win comes despite being the worst-performing winner of The Apprentice after ending up on the losing team for eight of the weekly tasks during the series. | Pellereau's win comes despite being the worst-performing winner of The Apprentice after ending up on the losing team for eight of the weekly tasks during the series. |
| He revealed he had tried to get investment for one of his products before on a TV show - a Sky programme called The Big Idea - for a curved nail file, which is now sold in the UK and the US, but failed. | He revealed he had tried to get investment for one of his products before on a TV show - a Sky programme called The Big Idea - for a curved nail file, which is now sold in the UK and the US, but failed. |
| Eastwood, Ma and Milligan had to be satisfied with being runners-up, although Eastwood's consolation prize was a certificate for The Best Salesperson In the World, presented by Lord Sugar. | Eastwood, Ma and Milligan had to be satisfied with being runners-up, although Eastwood's consolation prize was a certificate for The Best Salesperson In the World, presented by Lord Sugar. |
| Eastwood, who was berated during an interview with former Apprentice adviser Margaret Mountford, said: "He (Lord Sugar) doesn't give away compliments easily, so that was a major accolade." |