This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at https://www.theguardian.com/business/2019/jul/24/love-island-to-be-screened-twice-a-year-as-itv-adds-winter-edition
The article has changed 5 times. There is an RSS feed of changes available.
| Version 1 | Version 2 |
|---|---|
| Love Island to be screened twice a year as ITV adds winter edition | Love Island to be screened twice a year as ITV adds winter edition |
| (about 4 hours later) | |
| ITV is to air two series a year of Love Island as the broadcaster looks to bolster declining TV ad revenues with a winter version of the hit reality show. | |
| The broadcaster, which reported a 5% fall in total advertising revenue in the first half of 2019 to £849m, said that from 2020 an additional series of Love Island would air during the British winter. | The broadcaster, which reported a 5% fall in total advertising revenue in the first half of 2019 to £849m, said that from 2020 an additional series of Love Island would air during the British winter. |
| The first series of the winter edition of Love Island will be filmed in a villa in South Africa and is scheduled to air early in 2020. The original summer series will continue to be filmed in Europe. | The first series of the winter edition of Love Island will be filmed in a villa in South Africa and is scheduled to air early in 2020. The original summer series will continue to be filmed in Europe. |
| Carolyn McCall, ITV’s chief executive, gave short shrift to questions about whether ITV should be expanding the series after the deaths of former contestants Mike Thalassitis and Sophie Gradon. | |
| She told BBC Radio 4’s Today programme that it was a “strange” topic to bring up, saying there was an almost two-year gap between their appearances on the show and their deaths, in which time they did “lots and lots of other things”. | |
| She said: “Anyone who takes their life, it is a terrible thing. Mind and the Samaritans tell the media constantly not to simplify links and I’m afraid that’s what the media does. I think it is a strange thing for you to bring up, to be honest.” | |
| When pushed further she inquired when the reporter was going to ask about the company’s financial results, which were published on Wednesday. | |
| When questioned about The Jeremy Kyle Show, which was cancelled after the death of a contestant who had failed a lie detector test, she said: “I haven’t got the time this morning to explain the reasons behind cancelling The Jeremy Kyle Show.” | |
| In ITV’s half-year results, McCall credited Love Island, the most popular on TV among the 16-to-34-year-old demographic most valuable among advertisers, for beating its forecast of a 6% drop in total advertising revenue. ITV’s share price rose more than 6% on the better-than-expected performance. | |
| “ITV delivered another good viewing performance in the first half of the year,” McCall said. “Online revenues grew strongly, up 18%, despite tough comparatives, with Love Island providing a strong finish to the half. This was reflected in better-than-expected total advertising revenue.” | |
| Love Island, which is enjoying its best viewing figures yet, with more than 5 million watching each episode, has proved to be commercial gold for the broadcaster, with Uber Eats paying £5m to sponsor the show, more than double the previous deal. In addition to TV advertising, a dozen commercial partners were involved in the last series, spanning product placement, brand licensing, podcast sponsors, in-store branding and exclusive product lines and merchandise. | Love Island, which is enjoying its best viewing figures yet, with more than 5 million watching each episode, has proved to be commercial gold for the broadcaster, with Uber Eats paying £5m to sponsor the show, more than double the previous deal. In addition to TV advertising, a dozen commercial partners were involved in the last series, spanning product placement, brand licensing, podcast sponsors, in-store branding and exclusive product lines and merchandise. |
| “Love Island has proven yet again to be the perfect format that engages younger audiences,” said Paul Mortimer, the head of digital channels at ITV. “In response to this viewer appetite, a new batch of young singletons will deliver some highly anticipated post-Christmas romance and drama from our new and luxurious location.” | “Love Island has proven yet again to be the perfect format that engages younger audiences,” said Paul Mortimer, the head of digital channels at ITV. “In response to this viewer appetite, a new batch of young singletons will deliver some highly anticipated post-Christmas romance and drama from our new and luxurious location.” |
| Overall viewing across all of ITV’s channels, and its catch-up and on-demand service, ITV Hub, fell 5% year on year because of a tough comparison against the football World Cup last year. | |
| • In the UK and Ireland, Samaritans can be contacted on 116 123 or emailjo@samaritans.org or jo@samaritans.ie. In the US, the National Suicide Prevention Lifeline is 1-800-273-8255. In Australia, the crisis support service Lifeline is 13 11 14. Other international suicide helplines can be found atwww.befrienders.org. | |
| ITV | ITV |
| Love Island | Love Island |
| Carolyn McCall | |
| Advertising | Advertising |
| South Africa | South Africa |
| news | news |
| Share on Facebook | Share on Facebook |
| Share on Twitter | Share on Twitter |
| Share via Email | Share via Email |
| Share on LinkedIn | Share on LinkedIn |
| Share on Pinterest | Share on Pinterest |
| Share on WhatsApp | Share on WhatsApp |
| Share on Messenger | Share on Messenger |
| Reuse this content | Reuse this content |