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You can find the current article at its original source at https://www.theguardian.com/business/2019/jul/24/love-island-to-be-screened-twice-a-year-as-itv-adds-winter-edition
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| Love Island to be screened twice a year as ITV adds winter edition | Love Island to be screened twice a year as ITV adds winter edition |
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| ITV is to air two seasons a year of Love Island as the broadcaster looks to bolster declining TV ad revenues with a winter version of the hit reality TV show. | ITV is to air two seasons a year of Love Island as the broadcaster looks to bolster declining TV ad revenues with a winter version of the hit reality TV show. |
| The broadcaster, which reported a 5% fall in total advertising revenue in the first half of 2019 to £849m, said that from 2020 an additional series of Love Island would air during the British winter. | |
| The first series of the winter edition of Love Island will be filmed in a villa in South Africa and is scheduled to air early in 2020. The original summer series will continue to be filmed in Europe. | The first series of the winter edition of Love Island will be filmed in a villa in South Africa and is scheduled to air early in 2020. The original summer series will continue to be filmed in Europe. |
| ITV’s chief executive, Carolyn McCall, credited the show, the most popular on TV among the 16-to-34-year-old demographic most valuable among advertisers, for beating its forecast of a 6% drop in total advertising revenue. | ITV’s chief executive, Carolyn McCall, credited the show, the most popular on TV among the 16-to-34-year-old demographic most valuable among advertisers, for beating its forecast of a 6% drop in total advertising revenue. |
| “ITV delivered another good viewing performance in the first half of the year,” McCall said. “Online revenues grew strongly, up 18%, despite tough comparatives, with Love Island providing a strong finish to the half. This was reflected in better than expected total advertising revenue.” | |
| Love Island, which is enjoying its best viewing figures yet, with more than 5 million watching each episode, has proved to be commercial gold for the broadcaster, with Uber Eats paying £5m to sponsor the show, more than double the previous deal. In addition to TV advertising, a dozen commercial partners were involved in the last series, spanning product placement, brand licensing, podcast sponsors, in-store branding and exclusive product lines and merchandise. | |
| “Love Island has proven yet again to be the perfect format that engages younger audiences,” said Paul Mortimer, the head of digital channels at ITV. “In response to this viewer appetite, a new batch of young singletons will deliver some highly anticipated post-Christmas romance and drama from our new and luxurious location.” | “Love Island has proven yet again to be the perfect format that engages younger audiences,” said Paul Mortimer, the head of digital channels at ITV. “In response to this viewer appetite, a new batch of young singletons will deliver some highly anticipated post-Christmas romance and drama from our new and luxurious location.” |
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