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Texas mattress shop closes over 'tasteless' 9/11 ad | |
(about 7 hours later) | |
A Texas mattress shop is to close after facing a backlash for a 9/11-themed advert described as "tasteless". | |
Miracle Mattress faced strong criticism after its "twin tower sale" offered every mattress sold on the anniversary of the attacks for the price of a smaller twin mattress. | |
In the clip, staff fall into two towers of mattress, knocking them over. | |
"We'll never forget," the presenter of the clip says in the now withdrawn advert. | |
Miracle Mattress owner Mike Bonanno said that "effective immediately, our Miracle Mattress store will be closed indefinitely", in a statement released on Friday. | |
"We will be silent through the 9/11 Anniversary to avoid any further distractions from a day of recognition and remembrance for the victims and their families." | |
In a letter published earlier, Mr Bonanno apologised, saying the video had been produced at the company's San Antonio office without permission from management. | |
"The video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives." | |
Twitter users criticised the company over the video. "This is absolutely sickening," said one. "You deserve to be out of business. End of story," said another. | |
A total of 2,996 people died on 11 September 2001 when al-Qaeda militants hijacked four planes, crashing two into the World Trade Center's twin towers in New York, a third into the Pentagon and the fourth into a field in Pennsylvania. |