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| Texas mattress shop apologises for 'disgusting' 9/11 ad | Texas mattress shop apologises for 'disgusting' 9/11 ad |
| (about 2 hours later) | |
| A mattress shop in Texas has apologised for what it says was a "disgusting" and "tasteless" 9/11-themed advert. | A mattress shop in Texas has apologised for what it says was a "disgusting" and "tasteless" 9/11-themed advert. |
| Miracle Mattress faced a backlash online after promoting a "twin tower sale", for which every mattress sold on the anniversary of the attacks would be the price of a twin mattress. | |
| At the end of the short clip, staff fall screaming into two large towers of mattress, knocking them over. | At the end of the short clip, staff fall screaming into two large towers of mattress, knocking them over. |
| "We'll never forget," the presenter of the clip says. | |
| The advert was posted on the company's Facebook page but later deleted. | The advert was posted on the company's Facebook page but later deleted. |
| In a letter, Mike Bonano, the owner of Miracle Mattress, said the video had been produced at the company's San Antonio office without permission from management. | In a letter, Mike Bonano, the owner of Miracle Mattress, said the video had been produced at the company's San Antonio office without permission from management. |
| He said: "The video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives." | He said: "The video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives." |
| Twitter users criticised the magazine over the video. "This is absolutely sickening," said one. "You deserve to be out of business. End of story," said another. | Twitter users criticised the magazine over the video. "This is absolutely sickening," said one. "You deserve to be out of business. End of story," said another. |
| Many called for the business to remove the video and others for it to shut down. | Many called for the business to remove the video and others for it to shut down. |
| A total of 2,976 people died on 11 September 2001 when al-Qaeda militants hijacked four planes, crashing two into the World Trade Centre's twin towers, a third into the Pentagon and the fourth into a field in Pennsylvania. | A total of 2,976 people died on 11 September 2001 when al-Qaeda militants hijacked four planes, crashing two into the World Trade Centre's twin towers, a third into the Pentagon and the fourth into a field in Pennsylvania. |