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Labour’s Tessa Jowell says she’ll ban sexist adverts from the Tube if she becomes Mayor | Labour’s Tessa Jowell says she’ll ban sexist adverts from the Tube if she becomes Mayor |
(5 months later) | |
A politician running to become Labour’s candidate in next year’s Mayor of London election says she will ban sexist adverts from the Tube if she is elected. | A politician running to become Labour’s candidate in next year’s Mayor of London election says she will ban sexist adverts from the Tube if she is elected. |
Tessa Jowell, a former Olympics minister, said Transport for London would be made to draw up tougher guidelines than at present. | Tessa Jowell, a former Olympics minister, said Transport for London would be made to draw up tougher guidelines than at present. |
“Women ought to be able to travel in an environment which doesn’t constantly demean them or present an unrealistic image of women’s bodies,” she told the capital’s Evening Standard newspaper. | “Women ought to be able to travel in an environment which doesn’t constantly demean them or present an unrealistic image of women’s bodies,” she told the capital’s Evening Standard newspaper. |
The proposed policy comes after a series of social media outcries against demeaning adverts on the Tube. | |
One controversial advert, from health food marketed Protein World, featured a picture of a woman in a bikini asking “are you beach body ready?”. | One controversial advert, from health food marketed Protein World, featured a picture of a woman in a bikini asking “are you beach body ready?”. |
The Advertising Standards Agency ruled that the adverts were not offensive or overly sexual and said no action had to be take on them. | The Advertising Standards Agency ruled that the adverts were not offensive or overly sexual and said no action had to be take on them. |
Ms Jowell described such commercial material as “overly sexualised” and “unrealistic”. | Ms Jowell described such commercial material as “overly sexualised” and “unrealistic”. |
The politician, who stood down as an MP at the general election in preparation for her bid, is believed to be the frontrunner in the race for the Labour nomination. | The politician, who stood down as an MP at the general election in preparation for her bid, is believed to be the frontrunner in the race for the Labour nomination. |
Ms Jowell has also pledged to tax empty homes and set up a mayoral agency to directly build homes in the capital. | Ms Jowell has also pledged to tax empty homes and set up a mayoral agency to directly build homes in the capital. |
The other candidates for Labour’s selection are Christian Wolmar, a transport journalist, Sadiq Khan, the MP for Tooting, David Lammy, the MP for Tottenham, Gareth Thomas, the MP for Harrow, and Diane Abbott, the MP for Hackney and Stoke Newington. | The other candidates for Labour’s selection are Christian Wolmar, a transport journalist, Sadiq Khan, the MP for Tooting, David Lammy, the MP for Tottenham, Gareth Thomas, the MP for Harrow, and Diane Abbott, the MP for Hackney and Stoke Newington. |
The winning candidate will represent their party in the race for City Hall, which takes place in 2016. | The winning candidate will represent their party in the race for City Hall, which takes place in 2016. |
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