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| CMA finds evidence supermarkets misled consumers | CMA finds evidence supermarkets misled consumers |
| (35 minutes later) | |
| The competition regulator has found evidence supermarkets are misleading customers with confusing pricing promotions. | |
| After a three month study, the Competition and Markets Authority found some examples that "could be in breach of consumer law". Fines could follow. | After a three month study, the Competition and Markets Authority found some examples that "could be in breach of consumer law". Fines could follow. |
| The investigation came after a complaint by the consumer group Which?. | The investigation came after a complaint by the consumer group Which?. |
| Which? said that it had found hundreds of examples of "misleading and confusing pricing tactics". | Which? said that it had found hundreds of examples of "misleading and confusing pricing tactics". |
| The CMA is demanding that pricing policies in supermarkets are now cleaned up so that customers are able to understand what they are being offered, and whether a multi-buy offer will actually save them money. | |
| It said that although there was evidence of misleading pricing, the practice did not appear to be widespread, and retailers are generally taking compliance seriously. | |
| "We have found that, whilst supermarkets want to comply with the law and shoppers enjoy a wide range of choices, with an estimated 40% of grocery spending being on items on promotion, there are still areas of poor practice that could confuse or mislead shoppers," said Nisha Arora from the CMA. | |
| Alex Neill from Which? told the BBC: "We are pleased to see that the CMA hasn't ruled out taking action. | |
| She added that Which? would continue to campaign to make supermarket prices clearer for shoppers. "It's really difficult for consumers," she said. | |
| Have you been affected by confused pricing or offers? Are you a supermarket worker? Please email haveyoursay@bbc.co.uk with your experiences and pictures. | |
| Please include a contact number if you are willing to speak to a BBC journalist. You can also contact us in the following ways: | Please include a contact number if you are willing to speak to a BBC journalist. You can also contact us in the following ways: |