The Intercept’s New Look

https://firstlook.org/theintercept/2015/07/15/intercepts-new-look/

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The Intercept was founded in February 2014 to provide a platform for reporting on the documents brought to light by NSA whistleblower Edward Snowden. That mission was so vital and pressing that the site was launched even before all the niceties of website design had been sorted out. Journalism came first. Since then, we’ve devoted many hours and much care to crafting a visual identity that is in sync with the spirit of our journalism. What you are seeing today is the first public result of that process.

We are excited about our new layout, which invites visitors to explore the fresh reporting we’re doing every day, whether from your desktop, laptop, tablet or mobile device. But it’s just the first step in a multi-phase redesign. In the coming months we’ll be introducing new features and functionalities, and bringing out new editorial products — including an Intercept email newsletter to keep you apprised of the latest developments in national security, criminal justice, digital privacy, political corruption, foreign wars, and more, as our investigative inquiries lead us into new areas.

The new site and logo reflect the creative vision of Stéphane Elbaz, the head of product design for First Look Media. Stéphane captured the essence of The Intercept in his rendering of the new logo and the wordmark that lives on Twitter and Facebook, as well as the typeface, TI Actu, which he designed for The Intercept. Stéphane’s design has materialized thanks in large part to Tom Conroy, First Look’s product technology lead. Tom sought to create a site that loads rapidly on any device and provides a smooth and reader-friendly experience. The technology of our site is still evolving, and as it matures our visual presentation will be refined too.

We welcome feedback to help us further improve the experience of reading and navigating The Intercept. Ultimately, our goal is not only to create public-spirited journalism but an engaging experience that you are inspired to share.