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Party podcasts to attract voters Party podcasts to attract voters
(about 7 hours later)
A hi-tech video plea to voters using podcasting technology is being launched by the Scottish National Party. A hi-tech video plea to voters using podcasting technology has been launched by the Scottish National Party.
Party leader Alex Salmond will be hosting regular podcasts over the next six months in an effort to reach young voters, graduates and professionals.Party leader Alex Salmond will be hosting regular podcasts over the next six months in an effort to reach young voters, graduates and professionals.
The Scottish Executive has already moved into the realm of MP3 downloads, with selected events and first minister's questions available online.The Scottish Executive has already moved into the realm of MP3 downloads, with selected events and first minister's questions available online.
UK Conservative leader David Cameron has also started his own video weblog.UK Conservative leader David Cameron has also started his own video weblog.
Speaking ahead of the launch, SNP Holyrood leader Nicola Sturgeon said: "Research shows that around one in four 25-40 year olds have iPods, the SNP is using this media to specifically target the key demographic groups of graduates and young professionals. 'Target graduates'
"We know that this age group are the strongest supporters of independence, and so the SNP is reaching out to these voters with a pledge to lift the burden of student debt from thousands of young Scots and their families. The SNP's podcast, filmed in Glasgow's George Square, was also published on the YouTube website.
"In the video, which is available as a podcast and download from the SNP website, Alex Salmond argues that Scotland must become part of a northern European 'arc of prosperity' with a stronger economy, better public services and a fairer society." "With an estimated one in four 25 to 40 year-olds with MP3 players such as Apple's iPod, the SNP is using this media to target graduates and young professionals," the party said.
"Polling confirms this age group as the strongest supporters of independence and the SNP is wooing these voters with a pledge to lift the burden of student debt from thousands of young Scots and their families."
The Nationalists are planning a series of podcasts in the run-up to the 3 May Holyrood and local elections.