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You can find the current article at its original source at http://www.theguardian.com/media/2015/jun/25/daily-mail-signs-deal-with-dr-phil-for-entertainment-show
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| Version 1 | Version 2 |
|---|---|
| Daily Mail signs deal with Dr Phil for news and entertainment show | Daily Mail signs deal with Dr Phil for news and entertainment show |
| (about 5 hours later) | |
| The Daily Mail has struck a deal with hit US talkshow host Dr Phil McGraw to make a daily news and entertainment TV programme that will launch next year, according to a source. | The Daily Mail has struck a deal with hit US talkshow host Dr Phil McGraw to make a daily news and entertainment TV programme that will launch next year, according to a source. |
| The deal has been struck between the Daily Mail and TV production company Stage 29, which is owned by Dr Phil and run by his son Jay McGraw. | The deal has been struck between the Daily Mail and TV production company Stage 29, which is owned by Dr Phil and run by his son Jay McGraw. |
| Dr Phil, who got his break after Oprah Winfrey had him appear as a regular on her talk show, is one of the most-watched TV personalities in the US. | Dr Phil, who got his break after Oprah Winfrey had him appear as a regular on her talk show, is one of the most-watched TV personalities in the US. |
| The new programme, which aims to make “DailyMail.com the star”, will use the tabloid site’s reporters as well as other presenters to front coverage. | The new programme, which aims to make “DailyMail.com the star”, will use the tabloid site’s reporters as well as other presenters to front coverage. |
| A deal has been struck with CBS which will syndicate the show, which is scheduled for launch in autumn next year. | A deal has been struck with CBS which will syndicate the show, which is scheduled for launch in autumn next year. |
| Related: Daily Mail, WPP and Snapchat to launch native advertising agency | |
| Martin Clarke, editor-in-chief of Mail Online, said the new showwould be a mixture of “news, entertainment and current affairs withshowbiz too” and denied that DailyMailtv would be anything like TMZ.He said Mailonline got more traffic for its “news” than itsshowbusiness reporting. | |
| Asked whether the TV plans involved the sites US editor-at-large PiersMorgan, who was in Cannes all week, Clarke said: “I’d be verysurprised if Piers wasn’t involved in some way.” The former US chatshow host is unlikely to appear on screen however. | |
| Clarke said Morgan was a “brand ambassador” who had been a “fantasticacquisition”. The former Daily Mirror editor has attended the Mail’s three late-night parties at Cannes, held in a yacht and whose guests have included several Kardashians. | |
| The television deal involves an investment of “double digit millions” splitbetween the Mail and McGraw’s production company. | |
| Clarke also revealed that the deal announced earlier this week with Snapchatand WPP “didn’t cost anything at all” but was a way of getting Mailcontent to new platforms. |