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| Version 4 | Version 5 |
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| Jeb Bush promises to 'fix' the US if elected president | Jeb Bush promises to 'fix' the US if elected president |
| (about 3 hours later) | |
| Former Florida Governor Jeb Bush has officially launched his US presidential campaign, promising to "run with heart" and "take nothing and no one for granted". | |
| Mr Bush, the son and brother of two former presidents, spoke in his hometown of Miami, Florida. | |
| Recently released campaign branding leaves behind his surname, which some see as a political liability. | |
| Polling suggests he has yet to dominate a wide field of Republican candidates. | |
| The speech was preceded by a series of introductions and musical performances, with a strong Hispanic flare - an attempt at playing-up his connections to the Hispanic community. | |
| In a video released ahead of the speech and played at the event before he spoke, Mr Bush pledged to protect the most vulnerable and remove barriers to social mobility. | |
| In the video, titled The Greatest Century, he said: "I see a great country on the verge of its greatest century, and I'm ready to lead." | In the video, titled The Greatest Century, he said: "I see a great country on the verge of its greatest century, and I'm ready to lead." |
| Analysis - Anthony Zurcher, BBC News, Washington | Analysis - Anthony Zurcher, BBC News, Washington |
| The Bush team may have hoped their man would have built a clear lead in the polls by now, but the consensus view is he's currently just one in a pack of frontrunners. | The Bush team may have hoped their man would have built a clear lead in the polls by now, but the consensus view is he's currently just one in a pack of frontrunners. |
| Recent interviews with campaign strategists indicate that they are going to start using the millions of dollars at their disposal to target opponents they consider most threatening - namely, Wisconsin Governor Scott Walker and Florida Senator Marco Rubio. | Recent interviews with campaign strategists indicate that they are going to start using the millions of dollars at their disposal to target opponents they consider most threatening - namely, Wisconsin Governor Scott Walker and Florida Senator Marco Rubio. |
| In his opening campaign video, Mr Bush emphasised his positive, optimistic vision for the future, saying some politicians "talk about problems; I see solutions". | In his opening campaign video, Mr Bush emphasised his positive, optimistic vision for the future, saying some politicians "talk about problems; I see solutions". |
| But in the coming months, the fight for the Republican presidential nomination could get nasty. | But in the coming months, the fight for the Republican presidential nomination could get nasty. |
| Although his campaign became official on Monday, it's been no secret for many months and his team is well on the way to raising a $100m war chest. | |
| During a tour of Europe last week, Mr Bush warned he would not waver from his core beliefs, even if some are unpopular in his party. | During a tour of Europe last week, Mr Bush warned he would not waver from his core beliefs, even if some are unpopular in his party. |
| "I'm not going to change who I am," he said. "I respect people who may not agree with me, but I'm not going to change my views because today someone has a view that's different." | "I'm not going to change who I am," he said. "I respect people who may not agree with me, but I'm not going to change my views because today someone has a view that's different." |
| In a separate video, called Making A Difference, he champions the rights of women, ethnic minorities and the disabled. | In a separate video, called Making A Difference, he champions the rights of women, ethnic minorities and the disabled. |
| "My core beliefs start with the premise that the most vulnerable in our society should be in the front of the line and not the back,'' he says. | "My core beliefs start with the premise that the most vulnerable in our society should be in the front of the line and not the back,'' he says. |
| "What we need is new leadership that takes conservative principles and applies them so that people can rise up." | "What we need is new leadership that takes conservative principles and applies them so that people can rise up." |
| John Ellis Bush | John Ellis Bush |
| Profile: Jeb Bush | Profile: Jeb Bush |
| A Spanish language video was also released, demonstrating his strong Hispanic links - his wife Columba is Mexican and he speaks Spanish well. | A Spanish language video was also released, demonstrating his strong Hispanic links - his wife Columba is Mexican and he speaks Spanish well. |
| But in recent weeks he has found himself on the defensive over the Iraq War - led by his older brother, President George W Bush - as he stumbled to clarify his position. | But in recent weeks he has found himself on the defensive over the Iraq War - led by his older brother, President George W Bush - as he stumbled to clarify his position. |
| The issue brought into focus the problems he may face over his famous surname and the baggage that comes with it. | The issue brought into focus the problems he may face over his famous surname and the baggage that comes with it. |
| He becomes the 11th Republican to declare, with Wisconsin Governor Scott Walker and Florida Senator Marco Rubio among his biggest rivals. | He becomes the 11th Republican to declare, with Wisconsin Governor Scott Walker and Florida Senator Marco Rubio among his biggest rivals. |
| On the Democratic side, Hillary Clinton is the clear frontrunner. This raises the possibility in 2016 of another Clinton-Bush race like that of 1992, when Mrs Clinton's husband Bill beat Jeb Bush's father, President George HW Bush. | On the Democratic side, Hillary Clinton is the clear frontrunner. This raises the possibility in 2016 of another Clinton-Bush race like that of 1992, when Mrs Clinton's husband Bill beat Jeb Bush's father, President George HW Bush. |
| Declared presidential candidates | Declared presidential candidates |
| Democrat | Democrat |
| Republican | Republican |
| US 2016: Meet the possible candidates | US 2016: Meet the possible candidates |