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Chinese 'bellybutton challenge': Why are people posting pictures reaching behind their backs on social media? | Chinese 'bellybutton challenge': Why are people posting pictures reaching behind their backs on social media? |
(7 months later) | |
A new online craze from China is taking the internet by storm as thousands of people continue to post selfies of themselves doing ‘the bellybutton challenge’. | A new online craze from China is taking the internet by storm as thousands of people continue to post selfies of themselves doing ‘the bellybutton challenge’. |
Since Wednesday, the topic has received more than 130 million hits and has been the number one trending topic on China’s version of Twitter, Weibo. | Since Wednesday, the topic has received more than 130 million hits and has been the number one trending topic on China’s version of Twitter, Weibo. |
The challenge sees people attempting to touch their bellybuttons by reaching around their backs as a way to prove whether they have a ‘good body’. If not, the next step is to lose weight until the challenge can be completed. | The challenge sees people attempting to touch their bellybuttons by reaching around their backs as a way to prove whether they have a ‘good body’. If not, the next step is to lose weight until the challenge can be completed. |
Although most have been doing the challenge for ‘fun’, an expert warned of bizarre trend’s 'dark side' yesterday. | Although most have been doing the challenge for ‘fun’, an expert warned of bizarre trend’s 'dark side' yesterday. |
Jolene Tan, a senior manager at Aware – an organisation in Singapore which champions women’s rights – said: “Quirky poses and pictures can be fun but, sometimes, they also become expressions of competitiveness or insecurity.” | Jolene Tan, a senior manager at Aware – an organisation in Singapore which champions women’s rights – said: “Quirky poses and pictures can be fun but, sometimes, they also become expressions of competitiveness or insecurity.” |
She added that the trend seemed to be “one more way of scrutinising women’s bodies to see whether they are ‘good enough’” and warned: “We need to do more to promote acceptance of diversity in women’s bodies.” | She added that the trend seemed to be “one more way of scrutinising women’s bodies to see whether they are ‘good enough’” and warned: “We need to do more to promote acceptance of diversity in women’s bodies.” |
Experts, however, say the challenge does not necessarily mean that participants have a super-slim body – but rather that they are simply flexible and have long arms. | Experts, however, say the challenge does not necessarily mean that participants have a super-slim body – but rather that they are simply flexible and have long arms. |
And it’s not just women who are embracing the trend. One young man – with a slightly curvaceous figure – has attempted the craze which has, so far, garnered over 10,000 likes. | And it’s not just women who are embracing the trend. One young man – with a slightly curvaceous figure – has attempted the craze which has, so far, garnered over 10,000 likes. |