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| Manchester United is 'most valuable football brand' | Manchester United is 'most valuable football brand' |
| (about 2 hours later) | |
| Manchester United is the world's most valuable football brand, replacing Bayern Munich, according to a report from consultancy Brand Finance. | Manchester United is the world's most valuable football brand, replacing Bayern Munich, according to a report from consultancy Brand Finance. |
| Despite winning no trophies again last season the Old Trafford club's brand is estimated to be worth $1.2bn (£789m). | Despite winning no trophies again last season the Old Trafford club's brand is estimated to be worth $1.2bn (£789m). |
| Six of the top ten most valuable club brands were English. | Six of the top ten most valuable club brands were English. |
| Barcelona, who won the Champions League final on Saturday, slipped two places from last year, to sixth most valuable club, worth $773m. | |
| 'Huge windfalls' | 'Huge windfalls' |
| "Even if recent reports of fan losses are to be believed, United retains legions of followers in India, South East Asia and China, contributing to a total of over half a billion individuals and the news certainly does not appear to have deterred sponsors," said the report's authors. | "Even if recent reports of fan losses are to be believed, United retains legions of followers in India, South East Asia and China, contributing to a total of over half a billion individuals and the news certainly does not appear to have deterred sponsors," said the report's authors. |
| They point to the club's lucrative shirt sponsorship deal with Chevrolet and "record breaking" kit supply deal with Adidas. | They point to the club's lucrative shirt sponsorship deal with Chevrolet and "record breaking" kit supply deal with Adidas. |
| They added that "the huge windfalls that [Man Utd] can expect, will see both revenues and brand value continue to increase in the coming years". | They added that "the huge windfalls that [Man Utd] can expect, will see both revenues and brand value continue to increase in the coming years". |
| The also say that the club's brand value has increased by 63% since 2014. | The also say that the club's brand value has increased by 63% since 2014. |
| "The most critical success factor in the Manchester United brand's renewed financial potency has been this year's record-breaking, £5.1bn deal for the UK broadcast rights of the Premier League." | "The most critical success factor in the Manchester United brand's renewed financial potency has been this year's record-breaking, £5.1bn deal for the UK broadcast rights of the Premier League." |
| Bayern slipped to second in the football brand table, with Real Madrid third, and Paris Saint-Germain in ninth. There were no Italian clubs in the top ten. | Bayern slipped to second in the football brand table, with Real Madrid third, and Paris Saint-Germain in ninth. There were no Italian clubs in the top ten. |