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| Labour should treat wealth creators as 'heroes' - Burnham | Labour should treat wealth creators as 'heroes' - Burnham |
| (35 minutes later) | |
| Labour should treat entrepreneurs as "heroes", leadership contender Andy Burnham has said, claiming his party has neglected them in recent years. | Labour should treat entrepreneurs as "heroes", leadership contender Andy Burnham has said, claiming his party has neglected them in recent years. |
| The shadow health secretary said those with a "creative spark" and can-do attitude who create wealth must be valued as highly as doctors and nurses. | The shadow health secretary said those with a "creative spark" and can-do attitude who create wealth must be valued as highly as doctors and nurses. |
| Labour, he said, cannot be seen to reward people wanting an "easy ride". | Labour, he said, cannot be seen to reward people wanting an "easy ride". |
| Rival candidate Yvette Cooper has urged Labour to focus on the country's future prosperity not past internal battles. | |
| Liz Kendall, who is also standing in the race, will make a speech on Friday as the campaign moves up a gear. | |
| Contenders have to get the backing of 35 MPs to get on the ballot paper before nominations close on 15 June. Mary Creagh is the other candidate to have said she is interested in succeeding Ed Miliband as leader. | Contenders have to get the backing of 35 MPs to get on the ballot paper before nominations close on 15 June. Mary Creagh is the other candidate to have said she is interested in succeeding Ed Miliband as leader. |
| All the candidates have said Labour needs to break with aspects of Ed Miliband's era as leader if the party is to regain power, with them being openly critical of its perceived hostility to business in recent years. | All the candidates have said Labour needs to break with aspects of Ed Miliband's era as leader if the party is to regain power, with them being openly critical of its perceived hostility to business in recent years. |
| 'Sweaty and graft' | |
| Addressing workers at Ernst & Young in London, Mr Burnham said Labour can only regain trust if it supports those who "put in the hours, the sweat and the hard graft" to succeed and not allow itself to be characterised as the "party of welfare". | Addressing workers at Ernst & Young in London, Mr Burnham said Labour can only regain trust if it supports those who "put in the hours, the sweat and the hard graft" to succeed and not allow itself to be characterised as the "party of welfare". |
| "I have never believed in levelling down, denigrating success or the politics of envy," he said. "Nor have I believed that people should be handed everything on a plate. | "I have never believed in levelling down, denigrating success or the politics of envy," he said. "Nor have I believed that people should be handed everything on a plate. |
| "It worries me that, in some people's eyes, Labour has become associated with giving people who don't want to help themselves an easy ride. That must change before we can win again." | "It worries me that, in some people's eyes, Labour has become associated with giving people who don't want to help themselves an easy ride. That must change before we can win again." |
| Under his leadership, Mr Burnham said society's wealth-creators will be valued as highly as NHS staff. | Under his leadership, Mr Burnham said society's wealth-creators will be valued as highly as NHS staff. |
| "Far too rarely over the last few years has Labour spoken up in praise of the everyday heroes of our society. The small businessman or woman; the sole trader; the innovator, the inventor, the entrepreneur. The small businesses that become big businesses. | "Far too rarely over the last few years has Labour spoken up in praise of the everyday heroes of our society. The small businessman or woman; the sole trader; the innovator, the inventor, the entrepreneur. The small businesses that become big businesses. |
| "The people with the creative spark to think of a new idea and the get-up-and-go to make it work. Who often have to fight against the odds to succeed, but put in the hours, the sweat and the hard graft to do it. So I want this message to go out loud and clear today: in a Labour Party I lead, they will be as much our heroes as the nurse or the teacher." | "The people with the creative spark to think of a new idea and the get-up-and-go to make it work. Who often have to fight against the odds to succeed, but put in the hours, the sweat and the hard graft to do it. So I want this message to go out loud and clear today: in a Labour Party I lead, they will be as much our heroes as the nurse or the teacher." |
| 'Listening tour' | |
| Mr Burnham acknowledged Labour's appeal was "too narrow" under Ed Miliband but will challenge those who say it should merely focus on middle-income voters in the south of England as a route back to power. | Mr Burnham acknowledged Labour's appeal was "too narrow" under Ed Miliband but will challenge those who say it should merely focus on middle-income voters in the south of England as a route back to power. |
| "Politicians make a terrible mistake when they try to compartmentalise the voters and speak only to the hope and dreams of some in certain parts of the country," he added. | "Politicians make a terrible mistake when they try to compartmentalise the voters and speak only to the hope and dreams of some in certain parts of the country," he added. |
| "Aspiration is not the preserve of those who shop at John Lewis. Aspiration is universal; it is felt by Asda and Aldi shoppers too." | "Aspiration is not the preserve of those who shop at John Lewis. Aspiration is universal; it is felt by Asda and Aldi shoppers too." |
| Ahead of the official launch of her campaign in Yorkshire later, shadow home secretary Yvette Cooper has said she will set out on a "listening tour" across the UK to hear what people think Labour needs to do next. | |
| Speaking at tech City in London, she said the contest was in danger of getting "stuck in the rhetoric and the battles of our party's past when it should be talking about our country's future". | |
| Labour, she said, should be addressing the future of jobs - incentivising new tech-start-ups outside London and taking advantage of new technology to reshape public services and move jobs not just outside London but out of the big cities too. | |
| Liz Kendall, who has won endorsements from shadow cabinet members Tristram Hunt and Chuka Umunna among other prominent Labour figures, will speak later in the Midlands. |