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| 'Buy button' to be added to Google search results | |
| (35 minutes later) | |
| Google has confirmed that it is to introduce a "buy button" to its search results imminently. | Google has confirmed that it is to introduce a "buy button" to its search results imminently. |
| The button would give Google Search users the option to purchase without needing to visit a separate website. | The button would give Google Search users the option to purchase without needing to visit a separate website. |
| The company's chief business officer, Omid Kordestani, said he wanted to reduce "friction" for users so they buy more things online. | The company's chief business officer, Omid Kordestani, said he wanted to reduce "friction" for users so they buy more things online. |
| Google faces significant competition from Amazon, where many people now begin their search to buy products. | Google faces significant competition from Amazon, where many people now begin their search to buy products. |
| Revenue earner | Revenue earner |
| "There's going to be a buy button. It's going to be imminent," said Mr Kordestani on stage at the Code Conference in California on Wednesday. | "There's going to be a buy button. It's going to be imminent," said Mr Kordestani on stage at the Code Conference in California on Wednesday. |
| The change would make it easier for shoppers to buy products featured in its shopping ads that appear alongside search results. | The change would make it easier for shoppers to buy products featured in its shopping ads that appear alongside search results. |
| Mr Kordestani also noted that about nine out of ten purchases are still made offline. | Mr Kordestani also noted that about nine out of ten purchases are still made offline. |
| He added that the number of location-based searches to help users find something close to them had doubled in the past year. | He added that the number of location-based searches to help users find something close to them had doubled in the past year. |
| Getting users to buy products as a result of searching is a key revenue earner for Google which currently charges retailers a premium to appear in a prominent position on the results page following a relevant search query. | Getting users to buy products as a result of searching is a key revenue earner for Google which currently charges retailers a premium to appear in a prominent position on the results page following a relevant search query. |
| Google is expected to make a series of significant announcements today at its I/O developers conference in San Francisco at 09:30 PST (17:30 BST) from where the BBC's North America technology correspondent will be providing coverage. |