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| Version 2 | Version 3 |
|---|---|
| Google ad revenue 'to surpass TV' | Google ad revenue 'to surpass TV' |
| (4 days later) | |
| Google is about to overtake the UK's main commercial TV channels in the race for advertising revenue, a study says. | Google is about to overtake the UK's main commercial TV channels in the race for advertising revenue, a study says. |
| It found that the US internet search giant's 2006 UK revenues are expected to surpass Channel Four's predicted £800m ($1.5bn) returns. | It found that the US internet search giant's 2006 UK revenues are expected to surpass Channel Four's predicted £800m ($1.5bn) returns. |
| Google will then overtake ITV1 within 18 months, advertising buying companies Mindshare and Initiative told the Financial Times. | Google will then overtake ITV1 within 18 months, advertising buying companies Mindshare and Initiative told the Financial Times. |
| Last month Google revealed global third quarter profits of $733m (£390m). | Last month Google revealed global third quarter profits of $733m (£390m). |
| This was a 92% increase on the $381m it made during the same time last year. | This was a 92% increase on the $381m it made during the same time last year. |
| YouTube acquisition | YouTube acquisition |
| Google's overall third quarter revenues rose 70% from a year earlier to $2.7bn. | Google's overall third quarter revenues rose 70% from a year earlier to $2.7bn. |
| It also announced last month that it has bought video-sharing website YouTube for $1.65bn. | It also announced last month that it has bought video-sharing website YouTube for $1.65bn. |
| YouTube has 100 million videos viewed every day and an estimated 72 million individual visitors each month. | YouTube has 100 million videos viewed every day and an estimated 72 million individual visitors each month. |
| ITV1 accounts for 90% of the ITV group's advertising revenues, which totalled £1.63bn last year. | ITV1 accounts for 90% of the ITV group's advertising revenues, which totalled £1.63bn last year. |