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Google ad revenue 'to surpass TV' Google ad revenue 'to surpass TV'
(20 minutes later)
Google is about to overtake the UK's main commercial TV channels in the race for advertising revenue, a study says.Google is about to overtake the UK's main commercial TV channels in the race for advertising revenue, a study says.
It found that the US internet search giant's 2006 UK revenues are expected to surpass Channel Four's predicted £800m ($1.5bn) returns.It found that the US internet search giant's 2006 UK revenues are expected to surpass Channel Four's predicted £800m ($1.5bn) returns.
Google will then overtake ITV1 within 18 months, advertising buying companies Mindshare and Initiative told the Financial Times.Google will then overtake ITV1 within 18 months, advertising buying companies Mindshare and Initiative told the Financial Times.
Last month Google revealed global third quarter profits of $733m (£390m).Last month Google revealed global third quarter profits of $733m (£390m).
This was a 92% increase on the $381m it made during the same time last year.This was a 92% increase on the $381m it made during the same time last year.
Google's overall quarterly revenues rose 70% from a year earlier to $2.7bn. YouTube acquisition
Google's overall third quarter revenues rose 70% from a year earlier to $2.7bn.
It also announced last month that it has bought video-sharing website YouTube for $1.65bn.
YouTube has 100 million videos viewed every day and an estimated 72 million individual visitors each month.
ITV1 accounts for 90% of the ITV group's advertising revenues, which totalled £1.63bn last year.ITV1 accounts for 90% of the ITV group's advertising revenues, which totalled £1.63bn last year.