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| Apple design guru Jony Ive promoted | Apple design guru Jony Ive promoted |
| (about 5 hours later) | |
| Apple has promoted British designer Jony Ive to the role of chief design officer at the world's most valuable company, according to reports. | Apple has promoted British designer Jony Ive to the role of chief design officer at the world's most valuable company, according to reports. |
| Sir Jonathan previously held the role of senior vice president of design and helped design of some of the tech giant's most popular gadgets. | Sir Jonathan previously held the role of senior vice president of design and helped design of some of the tech giant's most popular gadgets. |
| He was knighted in 2012 for his services to design. | He was knighted in 2012 for his services to design. |
| The move was first revealed in an interview with Sir Jonathan in the Telegraph newspaper. | The move was first revealed in an interview with Sir Jonathan in the Telegraph newspaper. |
| In an internal memo to employees, published later by tech blog 9to5Mac, chief executive Tim Cook said Sir Jonathan's newly created role would now expand beyond its devices and into designing the company's retail stores, new California campus and even office furniture. | In an internal memo to employees, published later by tech blog 9to5Mac, chief executive Tim Cook said Sir Jonathan's newly created role would now expand beyond its devices and into designing the company's retail stores, new California campus and even office furniture. |
| Apple is in the middle of building a new campus, also known as "spaceship" for its circular shape that will house about 12,000 workers. | Apple is in the middle of building a new campus, also known as "spaceship" for its circular shape that will house about 12,000 workers. |
| "In this new role, he will focus entirely on current design projects, new ideas and future initiatives," Mr Cook said in the memo. | "In this new role, he will focus entirely on current design projects, new ideas and future initiatives," Mr Cook said in the memo. |
| "Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5,000 design and utility patents to his name." | "Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5,000 design and utility patents to his name." |
| Sir Jonathan has helped design products like the iPod, iPhone, iPad and smartwatch over the last couple of decades. | Sir Jonathan has helped design products like the iPod, iPhone, iPad and smartwatch over the last couple of decades. |
| There were reports earlier this year that Apple was working on a car and he could be behind its design. | There were reports earlier this year that Apple was working on a car and he could be behind its design. |
| He will start the new role in July. | |
| Some of Sir Jonathan's previous day-to-day management duties will now be shared by two other executives. | |
| Richard Howarth will take over as the new head of industrial design at Apple - making him responsible for the crafting of its hardware. | |
| And Alan Dye will become vice president of user interface design - putting him in charge of engineering the way consumers interact with its software. | |
| Allowing Sir Jonathan to take a step back from some of his previous duties may reflect the fact that he was described as "exhausted" in a recent profile by the New Yorker. | |
| "I just burnt myself into not being very well," he told the magazine, referring to the fact he had suffered pneumonia in the run-up to the release of the Apple Watch. |