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| Newcastle United unveil new home kit – with wrong Wonga logo on the front | Newcastle United unveil new home kit – with wrong Wonga logo on the front |
| (35 minutes later) | |
| Newcastle’s controversial sponsorship deal with Wonga has made headlines again after the payday lender’s rebrand rendered next season’s replica kits out of date – even before they were unveiled. | Newcastle’s controversial sponsorship deal with Wonga has made headlines again after the payday lender’s rebrand rendered next season’s replica kits out of date – even before they were unveiled. |
| Hours before Newcastle revealed their new shirt – which will be worn by the team for the first time on Sunday as they battle to avoid relegation – club sponsors Wonga relaunched with a new brand identity. | Hours before Newcastle revealed their new shirt – which will be worn by the team for the first time on Sunday as they battle to avoid relegation – club sponsors Wonga relaunched with a new brand identity. |
| With no time to make changes, all next season’s replica Newcastle kits, which are available for pre-order from Thursday 21 May, will carry the old Wonga logo. A Wonga spokesperson blamed “the production schedule”. | With no time to make changes, all next season’s replica Newcastle kits, which are available for pre-order from Thursday 21 May, will carry the old Wonga logo. A Wonga spokesperson blamed “the production schedule”. |
| True Faith podcaster Taylor Payne told Chronicle Live: “Only NUFC could launch a new shirt with an outdated sponsor logo on it.” | True Faith podcaster Taylor Payne told Chronicle Live: “Only NUFC could launch a new shirt with an outdated sponsor logo on it.” |
| Launching the kits, Newcastle said: “The Magpies will be trying to earn their stripes against the Hammers at St. James’ Park and the design is centred on the iconic club colours. But there is also a hint of blue, matching the scroll under the famous Newcastle United crest.” | Launching the kits, Newcastle said: “The Magpies will be trying to earn their stripes against the Hammers at St. James’ Park and the design is centred on the iconic club colours. But there is also a hint of blue, matching the scroll under the famous Newcastle United crest.” |
| Newcastle’s decision to agree a sponsorship deal with the short-term, high-interest payday lender was met with widespread criticism in 2012. The Labour MP Stella Creasy said: “It is only through preying on families struggling to make ends meet that Wonga has made enough money to be able to sign this deal with Newcastle.” | Newcastle’s decision to agree a sponsorship deal with the short-term, high-interest payday lender was met with widespread criticism in 2012. The Labour MP Stella Creasy said: “It is only through preying on families struggling to make ends meet that Wonga has made enough money to be able to sign this deal with Newcastle.” |
| Wonga’s attempt to overhaul its image, announced on Tuesday, includes the logo, new adverts and a stated focus on “serving hard-working people throughout the UK who need access to transparent, flexible and short-term credit products”. | Wonga’s attempt to overhaul its image, announced on Tuesday, includes the logo, new adverts and a stated focus on “serving hard-working people throughout the UK who need access to transparent, flexible and short-term credit products”. |