Thomas Cook Q&A: how not to manage a crisis
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Version 0 of 1. Yesterday the firm said it will donate the compensation it received over two children’s deaths in Corfu in 2006 to children’s charity Unicef. Thomas Cook in 2013 and 2014 received £1.5m in connection with a settlement with Louis Group. It was in relation to a case brought by Thomas Cook against Louis Group relating to the tragic incident where Christianne and Robert Shepherd died from carbon monoxide poisoning. @ThomasCookUK Disgraceful Thomas Cook! I will never book through you again. Shame on you, no apology, no humanity, just greed #ThomasCook I will never book a holiday with #ThomasCook; a company that puts profit ahead of the lives of children. Shameful Last week an inquest in Wakefield gave a conclusion of unlawful killing. It was deemed that Thomas Cook’s health and safety audit was inadequate, but accepted the company had been misled by the hotel about its gas supply. A criminal trial was held in Greece in 2010 and it cleared Thomas Cook of any responsibility. But it came under fire after the parents of the children that died claimed they had not received an apology from Thomas Cook until Sunday, when the compensation was made public. Public relations teams working in and for the company may have been constrained. Some people think Thomas Cook may have regarded their lawyers’ advice as more important than anything else. Thomas Cook’s shares were down 3.22 per cent to 156.1p yesterday and some believe it may suffer brand damage for not coming across as more compassionate business earlier. |