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How misbehaving at school made one man a multimillionaire | How misbehaving at school made one man a multimillionaire |
(about 7 hours later) | |
There are not many people who have become multimillionaires as a direct result of misbehaving at school, but Jack Cator is one of them. | There are not many people who have become multimillionaires as a direct result of misbehaving at school, but Jack Cator is one of them. |
Back in 2005, the then 16-year-old was annoyed that his secondary school in Norfolk, eastern England, had put strict blocks on its computer network, to prevent the pupils from accessing music and games websites. | |
So, as a keen computer programmer he decided to use his knowledge to hack the system. | So, as a keen computer programmer he decided to use his knowledge to hack the system. |
"I thought it would be fun to bypass the school's filters, says Mr Cator, now 26. | "I thought it would be fun to bypass the school's filters, says Mr Cator, now 26. |
To do this he used a website which disguises a computer's digital fingerprint, by routing it through a remote server, typically located abroad, allowing a user to surf the internet privately and anonymously. Such websites provide users with something called a virtual private network (VPN). | |
Mr Cator got it to work, and soon instead of using a school computer to research his homework, he could watch his favourite music videos. | Mr Cator got it to work, and soon instead of using a school computer to research his homework, he could watch his favourite music videos. |
But unhappy with the qualities of the then VPN providers, which he said weren't easy to use and carried too much advertising, Mr Cator decided to build his own. | But unhappy with the qualities of the then VPN providers, which he said weren't easy to use and carried too much advertising, Mr Cator decided to build his own. |
This took him just one afternoon sitting on his parents' sofa, and he gave the website a tongue-in-cheek name - Hide My Ass (HMA). | |
Fast forward 10 years, and Mr Cator has just sold the business - of which he was the boss and sole owner - for £40m. | Fast forward 10 years, and Mr Cator has just sold the business - of which he was the boss and sole owner - for £40m. |
HMA, which Mr Cator turned into one of the world's largest VPN companies without the need for any outside investors, has been bought by global software group AVG. | HMA, which Mr Cator turned into one of the world's largest VPN companies without the need for any outside investors, has been bought by global software group AVG. |
For its money, AVG is getting a company with more than two million customers, an annual turnover of £11m, and yearly profits that exceed £2m. | For its money, AVG is getting a company with more than two million customers, an annual turnover of £11m, and yearly profits that exceed £2m. |
And Mr Cator is to continue as HMA's chief executive. | And Mr Cator is to continue as HMA's chief executive. |
'Went viral' | 'Went viral' |
Despite being a 16 year old school boy a decade ago, Mr Cator already knew enough about the dark arts of promoting websites, and making money from the internet, to realise that HMA could be a commercial success. | Despite being a 16 year old school boy a decade ago, Mr Cator already knew enough about the dark arts of promoting websites, and making money from the internet, to realise that HMA could be a commercial success. |
So he started to promote the website on interested internet forums to build up some buzz. | So he started to promote the website on interested internet forums to build up some buzz. |
HMA would make money from something called "affiliate marketing". In simple terms this means that Hide My Ass gets a commission from a retail website whenever someone clicks through to it via HMA and buys something. | HMA would make money from something called "affiliate marketing". In simple terms this means that Hide My Ass gets a commission from a retail website whenever someone clicks through to it via HMA and buys something. |
Within a month HMA had hundreds of thousands of users around the world, and revenues of £15,000 per annum. | Within a month HMA had hundreds of thousands of users around the world, and revenues of £15,000 per annum. |
Mr Cator says: "I was so surprised that it went viral so quickly. I never wrote a business plan or anything. | Mr Cator says: "I was so surprised that it went viral so quickly. I never wrote a business plan or anything. |
"I just launched the whole site in one afternoon. [But] if people think it's a good cause, they will share it." | "I just launched the whole site in one afternoon. [But] if people think it's a good cause, they will share it." |
With the business earning Mr Cator rather a lot of pocket money, he stayed on at school and went to college in Norwich to do computer studies. | With the business earning Mr Cator rather a lot of pocket money, he stayed on at school and went to college in Norwich to do computer studies. |
But in 2009 he decided to drop out to run HMA full-time, adding a paid service which now has more than 200,000 subscribers. These are in addition to the two million people who now use its basic free version. | But in 2009 he decided to drop out to run HMA full-time, adding a paid service which now has more than 200,000 subscribers. These are in addition to the two million people who now use its basic free version. |
To help grow the business Mr Cator realised he needed staff, which he employed on a freelance basis. | To help grow the business Mr Cator realised he needed staff, which he employed on a freelance basis. |
To begin with, he took on people he hadn't even spoken to on the phone, let alone met in person, including a website builder in Kiev, Ukraine, and a customer service manager based in Belgrade, Serbia. Instead they all simply communicated by email, with Mr Cator still based at home in rural Norfolk. | |
"I would really recommend the outsource route, just because it doesn't cost as much, you don't need a proper office, and you can find very skilled people," he says. | "I would really recommend the outsource route, just because it doesn't cost as much, you don't need a proper office, and you can find very skilled people," he says. |
But as the company grew, he soon realised the limitations of this approach. | But as the company grew, he soon realised the limitations of this approach. |
"One thing I slightly regret is not acting on the whole opening an office space... and making it a proper company a bit sooner," he says. | "One thing I slightly regret is not acting on the whole opening an office space... and making it a proper company a bit sooner," he says. |
"When you do grow rapidly there comes a point where hiring people remotely is not ideal - there are trust issues. | "When you do grow rapidly there comes a point where hiring people remotely is not ideal - there are trust issues. |
"At one point I had people working in seven or eight countries, and you don't really know who these people are to some extent." | "At one point I had people working in seven or eight countries, and you don't really know who these people are to some extent." |
Mr Cator adds that the last straw came when a contractor attempted to set up a rival company. | Mr Cator adds that the last straw came when a contractor attempted to set up a rival company. |
And so in 2012, Mr Cator took the entire operation in-house, with longstanding freelancers coming on board as full-time members of staff. | And so in 2012, Mr Cator took the entire operation in-house, with longstanding freelancers coming on board as full-time members of staff. |
Mr Cator also moved to London in the same year, where he established a headquarters for HMA in Soho. Meanwhile, subsidiary offices were set up in Belgrade and Kiev for his trusted workers based in those cities. | Mr Cator also moved to London in the same year, where he established a headquarters for HMA in Soho. Meanwhile, subsidiary offices were set up in Belgrade and Kiev for his trusted workers based in those cities. |
Today the business has close to 100 staff in total, and is continuing to see its revenues double each year. | Today the business has close to 100 staff in total, and is continuing to see its revenues double each year. |
Blocked itself | Blocked itself |
VPN providers such as HMA offer users a number of advantages. | VPN providers such as HMA offer users a number of advantages. |
In addition to allowing people to access websites that may be blocked in a certain country, they also protect against hackers being able to gain your personal details, or know where you live. | In addition to allowing people to access websites that may be blocked in a certain country, they also protect against hackers being able to gain your personal details, or know where you live. |
However, VPN companies - which are themselves blocked in countries such as China and Iran - have also come in for criticism. | However, VPN companies - which are themselves blocked in countries such as China and Iran - have also come in for criticism. |
For while people can use them to protect themselves on the internet, they can also be used by bad guys wishing to cover their tracks. | For while people can use them to protect themselves on the internet, they can also be used by bad guys wishing to cover their tracks. |
Mr Cator says that HMA is no more open to potential abuse than most other internet companies, and that it always hands over any information requested by the police. | Mr Cator says that HMA is no more open to potential abuse than most other internet companies, and that it always hands over any information requested by the police. |
With the business' popularity now set to continue to grow strongly under AVG's ownership, Mr Cator adds HMA hasn't just been successful because of the service it offers. | With the business' popularity now set to continue to grow strongly under AVG's ownership, Mr Cator adds HMA hasn't just been successful because of the service it offers. |
"Our name has helped massively too," he says. " People are amused by it - once you hear it, you can't possibly forget it." | "Our name has helped massively too," he says. " People are amused by it - once you hear it, you can't possibly forget it." |