Loki-ing good: Disney launches new Avengers fashion line for women

http://www.theguardian.com/film/2015/apr/28/disney-launches-avengers-fashion-line-for-women

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An official line of Avengers-inspired clothes for women has been unveiled by fashion website Hot Topic. The range is the result of a partnership between women’s pop culture apparel company Her Universe and Disney Consumer Products.

The line includes dresses and jackets inspired by heroes Thor, Iron Man, Captain America and Black Widow, as well as villain Loki.

It includes items that were designed by competition winners who entered the Her Universe Geek Couture fashion show at last year’s Comic-Con in San Diego. The winning pair, Amy Beth Christenson and Andrew MacLaine, then worked with Her Universe founder Ashley Eckstein.

“It’s been such a pleasure to work with Amy and Andrew to create this line from their initial sketches to the final product sold in Hot Topic stores,” said Eckstein. “Geek fashion is a trend that’s here to stay.”

The collection will be available from mid-May.

The launch follows controversy over official Avengers: Age of Ultron merchandise not including Black Widow, which has led to accusations of sexism. Of the 60 items released and analysed, only three included Scarlett Johansson’s character.

While Avengers: Age of Ultron is still to open in the US, the film has already made more than $200m worldwide.