Kraft Macaroni & Cheese just got duller after Food Babe declares victory against harmful additives
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Version 0 of 1. A food blogger known as Food Babe has declared victory after Kraft announced it would remove synthetic dyes and preservatives from its Macaroni & Cheese by 2016 in a bid to appeal to more health conscious consumers. A Kraft spokeswoman told Reuters that the decision was directly linked to pressure from consumers for better nutrition. “We know parents want to feel good about the foods they eat and serve their families,” Galia said. Food Babe Vani Hari celebrated the removal of additives called Yellow 5 and Yellow 6 that have been linked to carcinogens, which cause cancer, and increased hyperactivity in children. “The thousands of letters I have received from parents whose children have benefited from the removal of artificial food dyes are ringing in my ear this morning. We finally did it,” Hari said. This is a revolution! Consumers voices are finally being heard. Thank you #FoodBabeArmy and 365,000+ amazing peeps pic.twitter.com/1PzHj91WAS Hari was one of a number of food bloggers who started a petition calling for the removal of additives two years ago. It has since been signed 350,000 times. The additives will be replaced by natural dyes like paprika, annatto and turmeric, Kraft said. A Kraft spokeswoman told Reuters that the decision was directly linked to pressure from consumers for better nutrition. But not everyone was as delighted as Hari by Kraft’s decision. Kraft Mac n cheese will change its product over my dead body which is already dying from their product. I am legitimately worried that Kraft Mac and Cheese wont taste like my childhood anymore once its au natural. http://t.co/F0hu6iEb3K Ahhh! Stock up on your 2am guilty pleasure now @theskimm #fakecheese http://t.co/jVFhhSmVYy Kraft merged with Heinz earlier this year in a deal analysts said could save combined costs of $1.5 billion in the next two years alone. |