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Woolworths withdraws 'Lolita' bed Woolworths withdraws 'Lolita' bed
(20 minutes later)
Bedroom furniture for young girls with the brand name Lolita has been withdrawn by Woolworths following complaints from parents.Bedroom furniture for young girls with the brand name Lolita has been withdrawn by Woolworths following complaints from parents.
A parenting website said it was in "unbelievably bad taste" to give the bed the same name as a novel about a sexually precocious young girl.A parenting website said it was in "unbelievably bad taste" to give the bed the same name as a novel about a sexually precocious young girl.
Woolworths said the £395 Lolita Midsleeper Combi was withdrawn when the matter was brought to its attention.Woolworths said the £395 Lolita Midsleeper Combi was withdrawn when the matter was brought to its attention.
Vladimir Nabokov's 1955 novel is about a man's sexual obsession with a girl.Vladimir Nabokov's 1955 novel is about a man's sexual obsession with a girl.
Catherine Hanly, editor of parenting website raisingkids.co.uk, was among the parents to complain about the furniture advertised on the Woolworths website.
It has become a name that is synonymous with sexual precocity and the fact that it is tied to a girl's bed - it literally couldn't be worse taste Catherine Hanly, parenting website editor
She said a Woolworths press officer had told her staff running the website "had no idea" of the word's connotations.
"I expect a company like Woolworths to actually know what it means and the connotations and stuff," she told BBC Radio Five Live Breakfast.
"It has become a name that is synonymous with sexual precocity and the fact that it is tied to a girl's bed - it literally couldn't be worse taste."
A Woolworths spokeswoman said: "Now this has been brought to our attention, the product has been removed from sale with immediate effect.
She said the suppliers, who advertise the product on the Woolworths' website, would be asked how the branding came about.
It is not the first time retailers have been criticised for using branding with sexual connotations on goods marketed for children.
In 2005, WH Smiths came under fire for selling youngsters stationery bearing the Playboy bunny - a symbol of the pornography empire.