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You can find the current article at its original source at http://www.theguardian.com/lifeandstyle/shortcuts/2015/apr/08/save-waitrose-six-ways-to-rescue-this-endangered-british-institution
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| Save Waitrose! Six ways to rescue this endangered British institution | Save Waitrose! Six ways to rescue this endangered British institution |
| (about 9 hours later) | |
| The cut-price supermarket chain Aldi has claimed 5.3% of the UK market, making it the sixth largest in the country, and knocking Waitrose into seventh place. Could the survival of this genteel British institution be at risk? What can ordinary Waitrose customers do to preserve this upmarket food-shopping experience for the nation? Some suggestions: | The cut-price supermarket chain Aldi has claimed 5.3% of the UK market, making it the sixth largest in the country, and knocking Waitrose into seventh place. Could the survival of this genteel British institution be at risk? What can ordinary Waitrose customers do to preserve this upmarket food-shopping experience for the nation? Some suggestions: |
| Send a Waitrose Duchy Originals Hamper to Greece | Send a Waitrose Duchy Originals Hamper to Greece |
| For just £75 plus shipping you can ensure that someone from Europe’s most economically-challenged nation is all right for organic onion marmalade for the next year or so. But you don’t want to send it to Greece, that’s fine; this isn’t really about Greece. | For just £75 plus shipping you can ensure that someone from Europe’s most economically-challenged nation is all right for organic onion marmalade for the next year or so. But you don’t want to send it to Greece, that’s fine; this isn’t really about Greece. |
| Wear a ‘You Won’t Find Asafoetida at Aldi’ wristband | Wear a ‘You Won’t Find Asafoetida at Aldi’ wristband |
| Actually, you can sometimes find asafoetida at Aldi (and cheap!) but most people don’t like asking for it because they’re not sure how it’s pronounced. As part of this scheme, Waitrose will launch a new aisle for exotic, hard-to-say foodstuffs, where asafoetida sits alongside the quinoa, sriracha, tzatziki and huitlacoche. Care must be taken: it’s possible the wristband could spark a rival Aldi one that says: “You Won’t Find a 79 Quid Gas Barbecue at Waitrose”. | Actually, you can sometimes find asafoetida at Aldi (and cheap!) but most people don’t like asking for it because they’re not sure how it’s pronounced. As part of this scheme, Waitrose will launch a new aisle for exotic, hard-to-say foodstuffs, where asafoetida sits alongside the quinoa, sriracha, tzatziki and huitlacoche. Care must be taken: it’s possible the wristband could spark a rival Aldi one that says: “You Won’t Find a 79 Quid Gas Barbecue at Waitrose”. |
| Offer to drive an elderly neighbour to Waitrose | Offer to drive an elderly neighbour to Waitrose |
| Many potential Waitrose customers simply live too far from their nearest outlet to experience the glamour of shopping in an environment where bottled, scented ironing water is considered an “essential”. Don’t tell them where you’re going beforehand; just mention they’re doing a big discount on Harpic this week. | |
| Start paying for your free coffee | Start paying for your free coffee |
| Waitrose loyalty card-holders are entitled to a free hot beverage from the cafe, but if you can afford it you should really make some sort of contribution. It’s time some of that loyalty started flowing the other way. | Waitrose loyalty card-holders are entitled to a free hot beverage from the cafe, but if you can afford it you should really make some sort of contribution. It’s time some of that loyalty started flowing the other way. |
| Start a ‘Guess Who I Just Saw in Waitrose?’ viral campaign | Start a ‘Guess Who I Just Saw in Waitrose?’ viral campaign |
| Part of the fun of shopping at Waitrose is the slightly elevated chance that you might spot Chris Packham buying tarragon, or see Jason Manford stocking up on gelato. This never happens at Aldi, because celebrities only ever send their PAs to Aldi. | Part of the fun of shopping at Waitrose is the slightly elevated chance that you might spot Chris Packham buying tarragon, or see Jason Manford stocking up on gelato. This never happens at Aldi, because celebrities only ever send their PAs to Aldi. |
| Remember: if your pet isn’t a Waitrose customer, then you aren’t | Remember: if your pet isn’t a Waitrose customer, then you aren’t |
| True Waitrose shoppers don’t sneak off to Lidl to bulk-buy off-brand dog food: they spend eye-watering amounts of money on pet nutrition plans that non-Waitrose customers have never heard of, because they believe their pets deserve the best. Actually you could probably feed your dog on caviar from Aldi for less, but that’s not the point. That is not the point at all. | True Waitrose shoppers don’t sneak off to Lidl to bulk-buy off-brand dog food: they spend eye-watering amounts of money on pet nutrition plans that non-Waitrose customers have never heard of, because they believe their pets deserve the best. Actually you could probably feed your dog on caviar from Aldi for less, but that’s not the point. That is not the point at all. |
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