This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at http://www.theguardian.com/business/2015/mar/26/superdry-signs-up-idris-elba
The article has changed 4 times. There is an RSS feed of changes available.
| Version 0 | Version 1 |
|---|---|
| Superdry signs up Idris Elba | Superdry signs up Idris Elba |
| (about 1 hour later) | |
| SuperGroup is hoping to glean a little magic from Idris Elba by making The Wire actor the face of a new premium range of clothing following a difficult few weeks. | SuperGroup is hoping to glean a little magic from Idris Elba by making The Wire actor the face of a new premium range of clothing following a difficult few weeks. |
| Unveiling its new strategy, the company behind the fashion brand Superdry said the star of Luther would be designing the new line alongside the brand’s founder and design director James Holder. | Unveiling its new strategy, the company behind the fashion brand Superdry said the star of Luther would be designing the new line alongside the brand’s founder and design director James Holder. |
| The new range will be available online and in shops from autumn/winter 2015. | The new range will be available online and in shops from autumn/winter 2015. |
| SuperGroup said: “This new collaboration is part of our strategy to create a global lifestyle brand, building on the iconic heritage of Superdry to broaden and strengthen customer appeal. | SuperGroup said: “This new collaboration is part of our strategy to create a global lifestyle brand, building on the iconic heritage of Superdry to broaden and strengthen customer appeal. |
| SuperGroup’s new chief executive Euan Sutherland – the former boss of Co-op Group – said the company was focused on delivering sustainable growth, as he announced the firm would start handing cash to shareholders with an interim dividend in the 2016 financial year. | SuperGroup’s new chief executive Euan Sutherland – the former boss of Co-op Group – said the company was focused on delivering sustainable growth, as he announced the firm would start handing cash to shareholders with an interim dividend in the 2016 financial year. |
| Shares rose 5.8% to 987p in early trading. | Shares rose 5.8% to 987p in early trading. |
| Sutherland added: “Superdry represents British innovation, quality premium products at affordable prices sold to customers around the world. Superdry is an iconic brand with a strong heritage and we will continue to broaden and strengthen its appeal to customers across countries and age groups.” | Sutherland added: “Superdry represents British innovation, quality premium products at affordable prices sold to customers around the world. Superdry is an iconic brand with a strong heritage and we will continue to broaden and strengthen its appeal to customers across countries and age groups.” |
| SuperGroup surprised the City last month by revealing its finance chief Shaun Wills had been forced to quit after being declared bankrupt. | SuperGroup surprised the City last month by revealing its finance chief Shaun Wills had been forced to quit after being declared bankrupt. |
| It was the second senior departure in a fortnight, after the company announced on 12 February that its chief operating officer, Susanne Given, was leaving immediately to “explore other opportunities”. | It was the second senior departure in a fortnight, after the company announced on 12 February that its chief operating officer, Susanne Given, was leaving immediately to “explore other opportunities”. |
| In a strategy update on Thursday, SuperGroup said it was still expecting full-year profits of between £60m and £65m, unchanged from previous guidance. | In a strategy update on Thursday, SuperGroup said it was still expecting full-year profits of between £60m and £65m, unchanged from previous guidance. |
| The company has appointed Penny Hughes as a non-executive director. Hughes is currently a non-executive director of Morrisons and Royal Bank of Scotland, and will start on 1 April. | The company has appointed Penny Hughes as a non-executive director. Hughes is currently a non-executive director of Morrisons and Royal Bank of Scotland, and will start on 1 April. |
| In North America, SuperGroup acquired exclusive rights to distribute the Superdry brand for £22.3m after ending a 30-year licence deal with a US partner. | In North America, SuperGroup acquired exclusive rights to distribute the Superdry brand for £22.3m after ending a 30-year licence deal with a US partner. |
| “Strategically, taking control of our product and presence in North America is an important and natural step in realising our ambition to create a global business. It gives us the opportunity to enhance our brand presence there and significantly build the long-term value of our business,” the company said. |