Spotify knows what music you're having sex to
http://www.theguardian.com/technology/2015/feb/13/spotify-knows-what-music-youre-having-sex-to Version 0 of 1. Intro, the first song on the debut album of indie rockers The XX, is already fairly ubiquitous, appearing on adverts, trailers and low-budget montages in police procedurals. But according to Spotify, it also dominates another arena: the bedroom. The two minute rhythmic instrumental is apparently considered the perfect song to make love to. It’s the most likely song to appear on user-made “sex” playlists on Spotify – of which the site hosts nearly 2.5m. Yes, Spotify has 2.5m sex playlists. Men are slightly more likely to have created playlists with “sex” in the title than women (56% to 44%), and both sexes tending towards the on-trend Chet Faker, Zella Day and LP who all make an appearance in the top ten. That leaves Coldplay the odd one out: In contrast, “love” playlists are significantly more common (there’s 28m of them) and the music skews towards the mainstream. Miley Cyrus, Beyoncé and Justin Timberlake all place in the top ten: Unsurprisingly, there’s no Taylor Swift on either of them… |