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City Roundup: Will Sky finish top for Premier League rights? The City roundup video: Will Sky finish top for Premier League rights?
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Sky will go head-to-head with rival broadcasters including BT in the latest auction for live Premier League rights – covering the 2016-2019 seasons on Friday.Sky will go head-to-head with rival broadcasters including BT in the latest auction for live Premier League rights – covering the 2016-2019 seasons on Friday.
Already speculation is growing that the next round of rights could go for far beyond the £3bn Sky and BT paid between them to show matches last time. This round could hit £4bn, according to many analysts, and as much as £5bn, some are even saying.Already speculation is growing that the next round of rights could go for far beyond the £3bn Sky and BT paid between them to show matches last time. This round could hit £4bn, according to many analysts, and as much as £5bn, some are even saying.
Discovery, the channel that owns Eurosport and BeIN Sports, the Qatar-based broadcaster formerly known as Al Jazeera Sport are also in the running. For Sky, live Premier League football is still key to its success, despite the recent diversification of the channel's output.Discovery, the channel that owns Eurosport and BeIN Sports, the Qatar-based broadcaster formerly known as Al Jazeera Sport are also in the running. For Sky, live Premier League football is still key to its success, despite the recent diversification of the channel's output.
The bids will be sealed in brown envelopes and the results are likely to be announced soon afterwards.The bids will be sealed in brown envelopes and the results are likely to be announced soon afterwards.
In the last Premier League auction, Sky bid £2.28bn over the three-year contract to show 116 matches a season and, having lost Champions League matches to BT, expect it to dig deeper in its pockets to do so once again.In the last Premier League auction, Sky bid £2.28bn over the three-year contract to show 116 matches a season and, having lost Champions League matches to BT, expect it to dig deeper in its pockets to do so once again.