Ad break: Sport England’s can-do spirit and Shredded Wheat gets its groove on
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Version 0 of 1. Sport England: “This Girl Can” (Starts at 00:06) – UK This terrific film for Sport England has been received rapturously online by those keen to see more realistic representations of women on our screens. Aimed at encouraging more women to shrug off their self-consciousness and exercise, it features an array of shapes and sizes revelling in the sheer pleasure of what their bodies can do and Missy Elliot’s Get Ur Freak On is a perfect fit.Agency: FCB InfernoDirector: Kim Gehrig Budget Direct: “Captain Risky” (Starts at 01:39) – Australia There’s some glorious slapstick in this Australian advert for an insurance company which explains that it isn’t available to reckless characters like Captain Risky. The foolhardy protagonist gives us a glimpse into his life and it swiftly becomes clear that he has a tenuous grip on it – his ambition outstrips his ability by some distance and each of his daredevil feats seems to have a fatal flaw. Well, not quite fatal, as like Wile E Coyote he’s always able to dust himself off when he emerges from the wreckage.Agency: 303Lowe (Australia)Director: Hamish Rothwell Ikea: “The Joy of Storage” (Starts at 03:13) – UK Director Dougal Wilson, who provided us with a lonely penguin in last year’s John Lewis Christmas advert, brings T-shirts to life in this advert for Ikea that shows an unusual annual migration. The idea of T-shirts flying south for the winter proves a great way of drawing attention to the Swedish retailer’s ability to solve our storage problems.Agency: MotherDirector: Dougal Wilson Shredded Wheat: “Northern Soul” (Starts at 04:17) – UK This two-minute long documentary-style Shredded Wheat commercial focuses on a dad who’s never lost his love for the music phenomenon known as Northern Soul. It’s very loosely connected to the product it advertises – though he does describe how he likes to eat healthily in order to stay trim for his dancing gear. You can tell how thrilled he is to know that his son’s friends ask: “What’s it like having the coolest dad in the universe?” – and who can blame him?Agency: McCann LondonDirector: Finn McGough Macmillan: “Blizzard” (Starts at 06:21) – UK This impressive piece of work vividly portrays the sense of isolation felt by some people diagnosed with cancer, and how Macmillan can provide support exactly when it’s needed. A man dressed only in a hospital gown is standing barefoot in frozen wastelands and he appears dazed and vulnerable; taking tentative steps as the wind whips around him between the iron ground and the leaden sky. It’s a brutal metaphor and reminds us of the importance of this charity’s endeavours.Agency: VCCPDirector: Jaron Albertin Young’s: “Frustrated Cat” (Starts at 07:24) – UK Rupert Everett provides the voice for the discerning feline in this spot for Young’s Gastro fish dishes who feels hard done by because his owners never let him sample the delicious meals they’re enjoying. From the way he’s staring at them, he may try to eat them when they’re sleeping as a punishment for their lack of generosity.Agency: Quiet StormDirector: Mary-Sue Masson NSPCC: “I Saw Your Willy” (Starts at 07:59) – UK This is pitched perfectly to capture the attention of parents and to provide a pretty firm warning to any children who happen to see it. As Jennifer Lawrence and others have found to their horror, it’s very hard to retain control of photographs sent into the online ether and this cheery yet nightmarish film reveals just how badly things can go when an image is unexpectedly shared.Agency: Leo BurnettDirector: Dan & Jason Jason Stone is the editor of David Reviews |