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North America aerospace command begins tracking annual Christmas bogey North America aerospace command begins tracking annual Christmas bogey
(35 minutes later)
Volunteers at the North American Aerospace Defense Command are getting ready to monitor Santa Claus as he makes his storybook Christmas Eve flight. Volunteers at the North American Aerospace Defense Command (Norad) are getting ready to monitor Santa Claus as he makes his storybook Christmas Eve flight.
Technology and social media have become an important part of the US and Canadian military tradition, and NORAD Tracks Santa has already attracted a record 1.5m Facebook “likes”. Technology and social media have become an important part of the US and Canadian military tradition, and Norad Tracks Santa has already attracted a record 1.5m Facebook “likes”.
The volunteers will spend Wednesday answering phone calls and emails from children and posting updates on the mythical journey to Facebook, Twitter and www.NORADSanta.org.The volunteers will spend Wednesday answering phone calls and emails from children and posting updates on the mythical journey to Facebook, Twitter and www.NORADSanta.org.
The 59-year-old program now has a control centre at Peterson Air Force Base in Colorado Springs, and it generates enough statistics, anecdotes and stories to fill a sleigh:The 59-year-old program now has a control centre at Peterson Air Force Base in Colorado Springs, and it generates enough statistics, anecdotes and stories to fill a sleigh:
– HOW IT STARTED: A December 1955 newspaper ad invited kids to call Santa, but the phone number it listed was for the Continental Aerospace Defense Command, the predecessor to the North American Aerospace Defense Command. The officers on duty played along and began passing along reports on Santa’s progress.– HOW IT STARTED: A December 1955 newspaper ad invited kids to call Santa, but the phone number it listed was for the Continental Aerospace Defense Command, the predecessor to the North American Aerospace Defense Command. The officers on duty played along and began passing along reports on Santa’s progress.
– HOW IT WORKS: Kids call 877-HI-NORAD or email noradtrackssanta@outlook.com starting at 4am MST on Christmas Eve. A volunteer checks a big-screen computer monitor and passes along Santa’s location. Updates are posted at noradsanta.org, facebook.com/noradsanta and twitter.com/NoradSanta. Hundreds of volunteers work for 23 hours on the day – and the night – before Christmas.– HOW IT WORKS: Kids call 877-HI-NORAD or email noradtrackssanta@outlook.com starting at 4am MST on Christmas Eve. A volunteer checks a big-screen computer monitor and passes along Santa’s location. Updates are posted at noradsanta.org, facebook.com/noradsanta and twitter.com/NoradSanta. Hundreds of volunteers work for 23 hours on the day – and the night – before Christmas.
– SO FAR THIS YEAR: NORAD Tracks Santa had 1.5m Facebook likes by Monday afternoon and the total was growing by about 100 an hour. Twitter followers stood at 136,000. Initial website visits weren’t available, and the phone lines and email accounts weren’t live yet. – SO FAR THIS YEAR: Norad Tracks Santa had 1.5m Facebook likes by Monday afternoon and the total was growing by about 100 an hour. Twitter followers stood at 136,000. Initial website visits weren’t available, and the phone lines and email accounts weren’t live yet.
– AND LAST YEAR: The website attracted more than 19.5m unique visitors in December, the Facebook page drew 1.45m likes and the Twitter feed had 146,000 followers. Volunteers took 117,000 phone calls and answered 9,600 emails. Another 800 inquiries came in via OnStar. The Facebook likes, Twitter followers, phone calls and OnStar questions were all record highs for NORAD Tracks Santa. – AND LAST YEAR: The website attracted more than 19.5m unique visitors in December, the Facebook page drew 1.45m likes and the Twitter feed had 146,000 followers. Volunteers took 117,000 phone calls and answered 9,600 emails. Another 800 inquiries came in via OnStar. The Facebook likes, Twitter followers, phone calls and OnStar questions were all record highs for Norad Tracks Santa.
– GROWING FAST: Visits to the website, which was launched in 1997, peaked at 22.3m in 2012 before dropping to about 19.6m last year. The reason isn’t clear, but Major Beth Castro, a NORAD spokeswoman, said the website might not have been able to accommodate all the traffic. – GROWING FAST: Visits to the website, which was launched in 1997, peaked at 22.3m in 2012 before dropping to about 19.6m last year. The reason isn’t clear, but Major Beth Castro, a Norad spokeswoman, said the website might not have been able to accommodate all the traffic.
– PHONE CALLS: Phone calls rose from about 74,000 in 2009 to more than 117,000 in 2013.– PHONE CALLS: Phone calls rose from about 74,000 in 2009 to more than 117,000 in 2013.
– SOCIAL MEDIA: Facebook likes grew from 1m in 2011 to 1.45m last year; Twitter followers were up from 101,000 to more than 146,000.– SOCIAL MEDIA: Facebook likes grew from 1m in 2011 to 1.45m last year; Twitter followers were up from 101,000 to more than 146,000.
– NEW THIS YEAR: The website has an animated elf named Radar. “Radar” was the favorite in a vote on Facebook, beating out “DARON”, which is NORAD spelled backward, and “Echo L Foxtrot”, which uses the military phonetic alphabet to spell out “elf”. NORAD Tracks Santa also has a new mobile version of its website for smartphones. – NEW THIS YEAR: The website has an animated elf named Radar. “Radar” was the favorite in a vote on Facebook, beating out “Daron”, which is Norad spelled backward, and “Echo L Foxtrot”, which uses the military phonetic alphabet to spell out “elf”. Norad Tracks Santa also has a new mobile version of its website for smartphones.
– WHAT’S NORAD? The joint US-Canada command is responsible for defending the skies and monitoring the sea approaches for both nations. Its control room was originally inside Cheyenne Mountain in Colorado Springs in a shelter designed to withstand a nuclear attack. The control room is now at Peterson Air Force Base, also in Colorado Springs.– WHAT’S NORAD? The joint US-Canada command is responsible for defending the skies and monitoring the sea approaches for both nations. Its control room was originally inside Cheyenne Mountain in Colorado Springs in a shelter designed to withstand a nuclear attack. The control room is now at Peterson Air Force Base, also in Colorado Springs.