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Domino's boosted by online orders Domino's boosted by online orders
(about 3 hours later)
Domino's Pizza has seen strong sales in the six weeks to 30 December, following a surge in online orders, according to its latest trading update. Domino's Pizza has seen strong sales in the UK and Ireland in the six weeks to 30 December, following a surge in online orders.
Overall sales rose 17.6% during the period compared to the same period a year earlier, while sales on its e-commerce platform more than doubled. Overall sales rose 17.6% compared with the same period a year earlier, while sales through its e-commerce platform more than doubled.
The firm also said it expected 2007 full-year profits to beat expectations. The firm also said it expected 2007 full-year profits to beat forecasts.
Chief executive Chris Moore said sales had been helped by innovative new products and better customer service.Chief executive Chris Moore said sales had been helped by innovative new products and better customer service.
Total online sales during for the year to 30 December 2007 rose by 60.5% year-on-year to reach £32.3m.Total online sales during for the year to 30 December 2007 rose by 60.5% year-on-year to reach £32.3m.
The firm opened 50 new stores in 2007, taking its total to 501 stores. No stores were closed during the year.The firm opened 50 new stores in 2007, taking its total to 501 stores. No stores were closed during the year.
"I'm excited by the prospect of leading this business forward towards our goal of 1,000 stores and to maintaining the momentum of the business into 2008 and beyond," said Mr Moore."I'm excited by the prospect of leading this business forward towards our goal of 1,000 stores and to maintaining the momentum of the business into 2008 and beyond," said Mr Moore.