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Orange Wednesdays are no more | |
(about 20 hours later) | |
EE is to stop doing Orange Wednesdays, leaving the middle of the week bereft of free films and pizza. | EE is to stop doing Orange Wednesdays, leaving the middle of the week bereft of free films and pizza. |
The promotion has been running for over 10 years but will cease from February 2015. | The promotion has been running for over 10 years but will cease from February 2015. |
"Orange Wednesday launched over a decade ago and at its peak was a massive success and an iconic promotion," a spokesperson told Business Insider. | "Orange Wednesday launched over a decade ago and at its peak was a massive success and an iconic promotion," a spokesperson told Business Insider. |
"After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on. | "After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on. |
"That’s why the final credits will roll for Orange Wednesdays at the end of February 2015. We’re working on new customer entertainment rewards and we’ll provide more detail soon." | "That’s why the final credits will roll for Orange Wednesdays at the end of February 2015. We’re working on new customer entertainment rewards and we’ll provide more detail soon." |
Orange Wednesdays provided free cinema tickets to anyone on the EE network each Wednesday, and also a main meal and doughballs at Pizza Express – a classic midweek date one-two. | Orange Wednesdays provided free cinema tickets to anyone on the EE network each Wednesday, and also a main meal and doughballs at Pizza Express – a classic midweek date one-two. |
The promotion had apparently seen "significant decline", perhaps because customers are more likely to fire up the tablet than head down to a cinema. | The promotion had apparently seen "significant decline", perhaps because customers are more likely to fire up the tablet than head down to a cinema. |
There's no word yet on what the new offer will be, but it better be good. | There's no word yet on what the new offer will be, but it better be good. |
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