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Che Guevara's son selling 'Motorcycle Diaries'-style tours for $6,000 a pop Che Guevara's son selling 'Motorcycle Diaries'-style tours for $6,000 a pop
(about 5 hours later)
The youngest son of Cuban revolutionary Che Guevara is promoting Motorcycle Diaries-style tours and is charging guests thousands of pounds for the pleasure. Che Guevara’s image has long been appropriated to sell products. And now, the youngest son of the Cuban revolutionary is promoting Motorcycle Diaries-style tours.
Ernesto Guevara has opened a travel agency in Cuba that offers tours that reflect his father’s passion for motorbikes, something that was celebrated in the 2004 movie Motorcycle Diaries. Ernesto Guevara has opened a travel agency in Cuba that offers tours that reflect his father’s passion for motorbikes, something that was celebrated in the 2004 film Motorcycle Diaries. A six-day tour begins at $3,000 (£1,900) while a nine-day tour can cost as much as $5,800, depending on the choice of accommodation. The price does not include flights. The average monthly salary in Cuba, meanwhile, is around $20.
A six-day tour begins at $3,000 (£1915) while a nine-day tour can cost as much as $5,800, depending on the choice of accommodation. The price does not include flights. The average monthly salary in Cuba, meanwhile, is around $20.
“[Ernesto Guevara] inherited from his father the passion for motorcycles which enables him to travel his country and to know it as few [others],” reads the website of La Poderosa Tours.“[Ernesto Guevara] inherited from his father the passion for motorcycles which enables him to travel his country and to know it as few [others],” reads the website of La Poderosa Tours.
It adds: “Proud of his people, he has always longed to share the experience of enjoying the beauties of his country with friends and the brotherhood of motorists visiting the island. Ernesto will fulfil your dreams but also [develop] his.”It adds: “Proud of his people, he has always longed to share the experience of enjoying the beauties of his country with friends and the brotherhood of motorists visiting the island. Ernesto will fulfil your dreams but also [develop] his.”
Che Guevara’s image has long been appropriated to sell products Between 1950 and 1951, when he was still enrolled as a student at the University of Buenos Aires, Che Guevara made two lengthy motorbike journeys through South America, accompanied by his boyhood friend, Alberto Granado. Together they covered more than 5,000 miles. Between 1950 and 1951, when he was still enrolled as a student at the University of Buenos Aires, Che Guevara made two lengthy motorbike journeys through South America, accompanied by his boyhood friend, Alberto Granado. Together they covered more than 5,000 miles. The encounters they had with impoverished workers in countries such as Chile, Peru and Ecuador made a dramatic impression on the young Argentinian, then aged just 23, from a solid, middle-class background.
The encounters they had with impoverished workers in countries such as Chile, Peru, Ecuador made a dramatic impression on the young Argentinian, then aged just 23, from a solid middle class background. Che Guevara’s image has long been appropriated to sell products
The motorbike that powered the two friends on their journey, a British Norton 500 motorbike, was nicknamed La Poderosa, or the Mighty One, by Guevara. His son has used that name for his recently opened travel company. The motorbike that powered the two friends on their journey, a British-made Norton, was nicknamed La Poderosa, or the Mighty One, by Guevara. His son has used that name for his recently opened travel company. Tourists who sign up for the tours will travel not on Nortons but on Harley-Davidsons, the company’s website says.
Tourists who sign up for the tours will travel not on Nortons but on Harley-Davidsons, the company’s website says. Over the last 20 years, Mr Guevara has apparently restored a number of Harleys. The AFP news agency said Mr Guevara, 47, works as a lawyer. He has opened the travel company with his childhood friend Camilo Sanchez, the son of the Cuban guerrilla Antonio Sanchez Diaz, also known as “Marcos”. He was killed in a battle in 1967.
The AFP news agency said Mr Guevara, 47, works as a lawyer. He has opened the travel company with childhood friend Camilo Sanchez, who is also a lawyer and also has a love of motorbikes. Mr Guevara’s mother Aleida March was the revolutionary leader’s second wife. Mr Guevara’s mother Aleida March was the revolutionary leader’s second wife.
“We will make your trip a unique experience, an unforgettable memoir. We will personally take care of every detail during your journey,” says the site.“We will make your trip a unique experience, an unforgettable memoir. We will personally take care of every detail during your journey,” says the site.
The tour company goes to some lengths to emphasise its revolutionary roots. One of the guides is Camilo Sanchez, the son of Cuban guerrilla Antonio Sanchez Diaz, also known as “Marcos”. He was killed during a 1967 battle. The tour company goes to some lengths to emphasise its revolutionary roots.  The tour also includes a visit to Guevara base in colonial Havana and a trip to Santa Clara, a city to the east of Havana that was the site of a crucial 1958 battle.
The tour also includes a visit to Guevara base in colonial Havana and a trip to Santa Clara, a city to the east of Havana that was the site of a crucial 1958 battle. Guevara was captured by the Bolivian military and executed on 9 October 1967. His remains were recovered in 1997 and transferred to Cuba, where they are buried in a war memorial in Santa Clara.
Guevara was captured by the Bolivian military and executed October 9, 1967. His remains were recovered in 1997 and transferred to Cuba, where they are buried in a war memorial in Santa Clara. The 2004 film, directed by Brazil’s Walter Salles and starring the Mexican actor Gael Garcia Bernal, was based on Guevara’s own handwritten notes of the journey.
The 2004 film, directed by Brazil’s Walter Salles and starring Mexican actor Gael Garcia Bernal, was based on Guevara’s own handwritten notes of the journey. While his family later said Guevara had never intended them to be made public, they assisted the publication of a memoir based on those documents in 1993.