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Tesco takes on battle of supermarkets being fought in champagne aisle and slashes quality fizz to £8 | Tesco takes on battle of supermarkets being fought in champagne aisle and slashes quality fizz to £8 |
(about 2 hours later) | |
First Aldi, then Asda, now Tesco: the battle of the supermarkets has now reached the champagne aisle. | First Aldi, then Asda, now Tesco: the battle of the supermarkets has now reached the champagne aisle. |
Aldi, the budget supermarket chain that has been undercutting the likes of Tesco, Sainsbury’s, Asda and Morrison’s for some time, has been luring consumers in with a constant stream of cheap wine deals. | Aldi, the budget supermarket chain that has been undercutting the likes of Tesco, Sainsbury’s, Asda and Morrison’s for some time, has been luring consumers in with a constant stream of cheap wine deals. |
One deal has been an on-going £9.99 offer for its Veuve Monsigny champagne, while rival budget supermarket chain Lidl has the Compte de Senneval champagne available for the same price. | One deal has been an on-going £9.99 offer for its Veuve Monsigny champagne, while rival budget supermarket chain Lidl has the Compte de Senneval champagne available for the same price. |
Asda's rip off of the Kim Kardashian shoot for Paper magazine to promote its £10 fizz | |
Asda took on these deals by offering customers its exclusive quality brand, Pierre Darcys, for £10 this month, promoting it with a memorable rip-off of the Kim Kardashian photoshoot for Paper magazine. | Asda took on these deals by offering customers its exclusive quality brand, Pierre Darcys, for £10 this month, promoting it with a memorable rip-off of the Kim Kardashian photoshoot for Paper magazine. |
Its ad read: “Don’t break the budget” while stating “Christmas 2014 £10” for the champagne. | Its ad read: “Don’t break the budget” while stating “Christmas 2014 £10” for the champagne. |
Now Tesco has thrown its hat into the ring by creating its own offer for the pre-Christmas sale rush, presenting its Louis Delaunay champagne to customers for nearly a third less than its official list price of £25.99. | |
Tesco is instead selling the bubbly for £8, undercutting its rivals and claiming to sell the cheapest quality fizz available on British high streets. | Tesco is instead selling the bubbly for £8, undercutting its rivals and claiming to sell the cheapest quality fizz available on British high streets. |
Its award-winning Louis Delaunay champagne, which comes from the town of Dizy in the Champagne region of France, has previously been put on offer for around £13, but this is the cheapest it has been sold so far. | Its award-winning Louis Delaunay champagne, which comes from the town of Dizy in the Champagne region of France, has previously been put on offer for around £13, but this is the cheapest it has been sold so far. |
Tesco’s champagne buyer Charlie Craven claimed the supermarket managed to “secure a large quantity of stock” making the chain able provide customers with the offer, which ends on 2 December. | Tesco’s champagne buyer Charlie Craven claimed the supermarket managed to “secure a large quantity of stock” making the chain able provide customers with the offer, which ends on 2 December. |
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