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Twitter 'in talks' to buy Justin Bieber-backed start-up Shots | Twitter 'in talks' to buy Justin Bieber-backed start-up Shots |
(about 1 hour later) | |
Twitter is reportedly in talks to buy Shots, a selfie-sharing photo app backed by pop star Justin Bieber. | |
Speculation about Twitter’s acquisition plans has reached fever pitch after the social network’s finance boss Anthony Noto accidentally tweeted his intention to buy an unidentified company earlier this week. | Speculation about Twitter’s acquisition plans has reached fever pitch after the social network’s finance boss Anthony Noto accidentally tweeted his intention to buy an unidentified company earlier this week. |
“I still think we should buy them,” Noto wrote to his more than 9,000 followers. “He is on your schedule for Dec. 15 or 16 — we will need to sell him. I have a plan.“ | “I still think we should buy them,” Noto wrote to his more than 9,000 followers. “He is on your schedule for Dec. 15 or 16 — we will need to sell him. I have a plan.“ |
His eagle-eyed followers noted the former Goldman Sachs banker follows a handful of employees an Mic, an media start-up targeting millennials, but it seems it’s Shots that really caught his eye. | His eagle-eyed followers noted the former Goldman Sachs banker follows a handful of employees an Mic, an media start-up targeting millennials, but it seems it’s Shots that really caught his eye. |
According to sources speaking to CNBC, Twitter is particularly interested in the company’s three million users, of which nearly two-thirds are women under 24, a key demographic for advertisers. | |
Shots was founded by John and Sam Shahidi with a little help from Bieber, who invested about $1 million in the start-up and often treats fans to moody selfies and inspirational quotes. | |
Bieber recently claimed the top spot in Forbes annual list of highest-earning celebrities, making an estimated $80 million in 2013, which probably comes in handy given his mounting legal bills. | Bieber recently claimed the top spot in Forbes annual list of highest-earning celebrities, making an estimated $80 million in 2013, which probably comes in handy given his mounting legal bills. |
The Baby singer has been embroiled in a number of controversies this year after he was arrested for careless driving and resisting police in Miami Beach in January. | The Baby singer has been embroiled in a number of controversies this year after he was arrested for careless driving and resisting police in Miami Beach in January. |
He was also handed a $80,900 restitution charge for the damage caused to his former neighbour's mansion in California after he threw eggs at it. Oh, baby. | He was also handed a $80,900 restitution charge for the damage caused to his former neighbour's mansion in California after he threw eggs at it. Oh, baby. |
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