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| The cult of Cos: are you a disciple? | The cult of Cos: are you a disciple? |
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| Once you know the signs, it’s easy to spot a disciple of the cult of Cos. Whether male or female, they’ll be the ones in the oversized grey coat, tailored blue trousers and chic unbranded trainers. Their only concession to colour will be subtle: a baby-blue cashmere jumper, perhaps, or a few moss-green stripes on a white T-shirt. | Once you know the signs, it’s easy to spot a disciple of the cult of Cos. Whether male or female, they’ll be the ones in the oversized grey coat, tailored blue trousers and chic unbranded trainers. Their only concession to colour will be subtle: a baby-blue cashmere jumper, perhaps, or a few moss-green stripes on a white T-shirt. |
| When it launched in the UK 2006, Cos was billed as H&M’s grown-up older sister, but eight years later it has an identity all of its own. The look is pared-back, anonymous and androgynous. Instead of taking inspiration from the catwalk, the company's menswear and womenswear designers work together and “start every season with a blank canvas”, according to Cos head of womenswear Karin Gustafsson, and take cues from architecture, art, photography and music. | When it launched in the UK 2006, Cos was billed as H&M’s grown-up older sister, but eight years later it has an identity all of its own. The look is pared-back, anonymous and androgynous. Instead of taking inspiration from the catwalk, the company's menswear and womenswear designers work together and “start every season with a blank canvas”, according to Cos head of womenswear Karin Gustafsson, and take cues from architecture, art, photography and music. |
| So it makes sense that Cos is sponsoring Park Nights at the Serpentine gallery this summer, a series of talks and performances covering art, poetry, music, film and literature. “Our customers are very interested and aware,” says head of menswear, Martin Andersson: “They appreciate art and and pursue other interests as well; it’s very much our customers who will be there.” | So it makes sense that Cos is sponsoring Park Nights at the Serpentine gallery this summer, a series of talks and performances covering art, poetry, music, film and literature. “Our customers are very interested and aware,” says head of menswear, Martin Andersson: “They appreciate art and and pursue other interests as well; it’s very much our customers who will be there.” |
| For the coming autumn collection – which starts to hit shelves in August – suitably erudite inspirations include a book of photographs by the architect John Pawson (“amazing images of nature, with intense autumnal colours, bold oranges and saffrons”, says Andersson) as well as Patti Smith and Nick Cave. Of Cave, Gustafsson says, the starting point was his way of "wearing patterns with heritage and formal and traditional clothing in a non-boring, effortless way”, an idea reflected in the use of Harris Tweed and Glen Check fabric. Here, the designers pick six of the most Cos-esque pieces for men and women this autumn. | |
| Cos woman: | Cos woman: |
| Cos man: | Cos man: |