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You can find the current article at its original source at http://www.theguardian.com/business/2014/jul/14/wonga-appoints-chairman-andy-haste
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Wonga appoints chairman with blue-chip financial credentials | Wonga appoints chairman with blue-chip financial credentials |
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The controversial cuddly puppets used in advertising by payday lender Wonga are being axed a part of a clean-up operation by its newly appointed chairman to improve the firm's reputation. | |
Andy Haste, a former executive of blue-chip insurance companies, started his £500,000-a-year job as Wonga chairman on Monday with a blunt message that the company needed to change. "Wonga has understandably faced criticism and we know we need to repair our reputation and regain our right to be an accepted part of the financial service sector," he said. | |
As well as eye-watering interest rates that can be equivalent to an annual 5,853%, Wonga has been accused of using cute puppets and catchy tunes in adverts aired during primetime children's TV. | |
"The puppets are going and I think that is right," said Haste. "I am very aware of the criticism there has been of our advertising and marketing, which is one of my priorities to review." Insisting it was "not just about the puppets", he said: "We will be reviewing how we go to market across the piste, not just on TV." | |
Haste, a 52-year-old City veteran who has led the centuries-old RSA insurance company as well as its rival AXA Sunlife, was a surprise choice for Wonga, founded in 2006 to offer short-term credit at sky-high rates. | |
The UK's biggest payday lender has been without a permanent chief executive or chairman since its co-founder Errol Damelin quit as chairman in June last month. Damelin's departure, seven months after he stood down as chief executive, came just before the financial regulator ordered the payday lender to pay £2.6m in compensation for misleading customers by issuing letters to struggling borrowers under the name of fake legal firms. | |
The Financial Conduct Authority said Wonga had been guilty of "unfair and misleading debt collection practices" after it emerged the lender had made up the companies to threaten legal action against customers. | |
The Law Society has called for a criminal investigation but Haste said Wonga had not been contacted by police. "As of today we are not under criminal investigation and our whole focus is working with our regulator to pay compensation to customers in a timely manner." | |
Wonga has also been attacked for "legal loansharking", uniting MP Stella Creasy and the Archbishop of Canterbury in condemnation of the high cost of its loans. Last week the Church of England announced it had ended its indirect investment in Wonga, a holding that had "embarrassed" and "irritated" the Archbishop of Canterbury, Justin Welby, who had said he wanted to "compete Wonga out of existence" by boosting credit unions. | |
Asked whether Wonga could ever become a firm the Church would choose to invest in, Haste said: "I would be absolutely very happy to meet with the archbishop or anyone on his team to discuss those issues, to hear their concerns, to outline the programme of change we have at Wonga and where appropriate make changes as a result." | |
Citizens Advice chief executive Gillian Guy said: "Cartoon characters promoting payday lending send the wrong message to borrowers. Years of debt are not cuddly or jovial, but instead are tough and distressing. It is good that one of the biggest payday lenders has come to its senses." | |
The company declined to confirm whether it will end its sponsorship of Newcastle United football team. A spokesman said: "I don't want to prejudge the chairman. It is day one and we continue to be a proud sponsor of Newcastle United." | |
Wonga has never disclosed how much it paid to have its name emblazoned on Newcastle's black and white shirts, but the four-year deal that began in the 2013-14 season is thought to be worth £8m. | |
Haste expects Wonga's business and profits to shrink when a new cap on the industry's charges – to be announced on Tuesday – comes into force. "It is inevitable and understandable and accepted by our shareholders that in the near term we will likely be a smaller and less profitable business." | |
The expected restrictions on overall charges, including interest rates and fees, are part of a wider clampdown on payday lenders that began this month with restrictions on the number of times loans can be rolled over or extended, and rules preventing firms making more than two unsuccessful attempts to take cash directly from customer's bank accounts. | |
Many smaller payday lenders have already been forced out of the market because tougher regulation has made it harder and more expensive to operate. | |
Haste said the company's priorities included a review of customers to ensure it is only lending to people "who can reasonably afford to repay their loans", and ensuring transparent lending, which he said would "lead to a tightening of Wonga's lending criteria". | |
He said Wonga, which operates in nine countries with 4 million customers, could increase its profits in the medium term by repairing its reputation. |