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Luis Suárez set to lose endorsement deal with poker firm over ‘bite’ Luis Suárez set to lose endorsement deal with poker firm over ‘bite’
(about 3 hours later)
The poker brand 888 is “reviewing” its sponsorship deal with Luis Suárez after the Uruguay striker was accused of biting Italy’s Giorgio Chiellini.The poker brand 888 is “reviewing” its sponsorship deal with Luis Suárez after the Uruguay striker was accused of biting Italy’s Giorgio Chiellini.
The Liverpool forward became one of the online gambling firm’s “official worldwide ambassadors” last month, with Itai Pazner, a senior vice-president, calling him “an incredible sporting talent – passionate, competitive, technically gifted, and emotionally invested in the game. It’s those qualities that make him an exciting player to watch, in poker as well as football. It’s fantastic to have him on board.”The Liverpool forward became one of the online gambling firm’s “official worldwide ambassadors” last month, with Itai Pazner, a senior vice-president, calling him “an incredible sporting talent – passionate, competitive, technically gifted, and emotionally invested in the game. It’s those qualities that make him an exciting player to watch, in poker as well as football. It’s fantastic to have him on board.”
But, after his latest controversial incident, the firm released a statement, saying: “Following the allegations made against Luis Suárez in regards to his behaviour during Uruguay’s World Cup match against Italy, 888poker is seriously reviewing its relationship with the player as we will not tolerate any unsporting behaviour.”But, after his latest controversial incident, the firm released a statement, saying: “Following the allegations made against Luis Suárez in regards to his behaviour during Uruguay’s World Cup match against Italy, 888poker is seriously reviewing its relationship with the player as we will not tolerate any unsporting behaviour.”
Following recent allegations made against Luis Suárez, we are reviewing our relationship with him. We will not tolerate unsporting behavior.Following recent allegations made against Luis Suárez, we are reviewing our relationship with him. We will not tolerate unsporting behavior.
Fifa has launched an inquiry into the incident which has made headlines around the world. Suárez, twice previously banned for biting, looks likely to be hit with another lengthy suspension despite escaping punishment during the match.Fifa has launched an inquiry into the incident which has made headlines around the world. Suárez, twice previously banned for biting, looks likely to be hit with another lengthy suspension despite escaping punishment during the match.
Adidas, with which Suárez has an endorsement deal, was careful not to condemn Suárez before Fifa had decided what action to take. “Adidas is aware of the issue involving Luis Suárez,” it said. “We await Fifa’s full investigation into this matter and will respond accordingly.”