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Watchdog criticises gun movie ads Watchdog criticises gun movie ads
(1 day later)
Complaints about a set of film posters featuring actors brandishing guns have been upheld by advertising watchdogs.Complaints about a set of film posters featuring actors brandishing guns have been upheld by advertising watchdogs.
The Advertising Standards Authority (ASA) said adverts for the film Shoot 'Em Up, which received 55 complaints, could be seen to glamorise violence.The Advertising Standards Authority (ASA) said adverts for the film Shoot 'Em Up, which received 55 complaints, could be seen to glamorise violence.
One poster shows actor Clive Owen leaping and with guns in both hands pointing towards the viewer.One poster shows actor Clive Owen leaping and with guns in both hands pointing towards the viewer.
The ASA is holding a seminar in Nottingham after a sharp rise in complaints about violent imagery.The ASA is holding a seminar in Nottingham after a sharp rise in complaints about violent imagery.
Aggressive expression
In a second poster, actor Paul Giamatti was shown holding a gun and a mobile phone with the line: "Just another family man making a living."In a second poster, actor Paul Giamatti was shown holding a gun and a mobile phone with the line: "Just another family man making a living."
Aggressive expression
Entertainment Film Distributors Ltd disagreed with the complaints, saying Owen's guns were angled away from the viewer.Entertainment Film Distributors Ltd disagreed with the complaints, saying Owen's guns were angled away from the viewer.
The distributor added that the poster featuring Owen had been approved by the Advertising Viewing Committee of the Film Distribution Association.The distributor added that the poster featuring Owen had been approved by the Advertising Viewing Committee of the Film Distribution Association.
However, the ASA said the actor's expression was aggressive, and the posters could be seen to condone violence. It ordered that the two posters should not be displayed again.However, the ASA said the actor's expression was aggressive, and the posters could be seen to condone violence. It ordered that the two posters should not be displayed again.
The ASA has received more than 1,700 complaints about violent imagery in adverts so far this year, almost twice as many as last year.The ASA has received more than 1,700 complaints about violent imagery in adverts so far this year, almost twice as many as last year.
The authority said it takes the increase very seriously.The authority said it takes the increase very seriously.