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AirAsia India set to start flights | AirAsia India set to start flights |
(about 3 hours later) | |
AirAsia India, the first airline with foreign investment to operate in India, is set to start flights on Thursday. | AirAsia India, the first airline with foreign investment to operate in India, is set to start flights on Thursday. |
The airline has been set up by one of Asia's biggest low-cost carriers, AirAsia, and India's Tata Group. | The airline has been set up by one of Asia's biggest low-cost carriers, AirAsia, and India's Tata Group. |
The carrier's promise to become the "lowest-cost" airline in India has triggered a fresh price war in the sector. | The carrier's promise to become the "lowest-cost" airline in India has triggered a fresh price war in the sector. |
Most of India's domestic airlines have been mired in losses owing to high fuel costs and intense price competition. | Most of India's domestic airlines have been mired in losses owing to high fuel costs and intense price competition. |
Only one of India's six main carriers, IndiGo, has been making profits in recent years. | Only one of India's six main carriers, IndiGo, has been making profits in recent years. |
Plane v train | |
India has seen a surge in demand for air travel in recent years, making it one of the faster-growing aviation markets in the region. | India has seen a surge in demand for air travel in recent years, making it one of the faster-growing aviation markets in the region. |
But despite huge potential, airlines have struggled to make money, not least because they have been trying to cut fares in an attempt to attract more customers. | |
For its maiden flight between Bangalore and Goa, AirAsia India has offered tickets for as low as $17 (£11), cheaper than the train fare for a second-class air conditioned cabin. | For its maiden flight between Bangalore and Goa, AirAsia India has offered tickets for as low as $17 (£11), cheaper than the train fare for a second-class air conditioned cabin. |
The move has triggered a price war, with other domestic carriers slashing their fares and also offering heavy discounts. | |
While that may be good news for travellers, it is not so good for airlines because most of them have been struggling financially. | |
For its part, AirAsia India said its model had always been about keeping the fares low and its costs "razor-thin". | For its part, AirAsia India said its model had always been about keeping the fares low and its costs "razor-thin". |
AirAsia chief executive Mittu Chandilya said the model had worked in similar markets for the past 12 years. | AirAsia chief executive Mittu Chandilya said the model had worked in similar markets for the past 12 years. |
"We believe that we will be able to bring that kind of discipline to India as well," he said. | "We believe that we will be able to bring that kind of discipline to India as well," he said. |
India opened up its aviation market to foreign investment in 2012 in an attempt to boost growth in the sector and the overall economy. | India opened up its aviation market to foreign investment in 2012 in an attempt to boost growth in the sector and the overall economy. |
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