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| Coca Cola Life: 'Fewer calories' soft drink to launch in Britain | |
| (about 2 hours later) | |
| US drinks giant Coca Cola is launching its first coke drink in the UK in more than eight years and has picked Britain ahead of its home nation. | US drinks giant Coca Cola is launching its first coke drink in the UK in more than eight years and has picked Britain ahead of its home nation. |
| Coca Cola Life, a drink sweetened with stevia which has a third less sugar and a third fewer calories than normal Coca Cola, will launch in September. It trialled the drink in Chile and Argentina and the UK launch is the first in Europe. | Coca Cola Life, a drink sweetened with stevia which has a third less sugar and a third fewer calories than normal Coca Cola, will launch in September. It trialled the drink in Chile and Argentina and the UK launch is the first in Europe. |
| Its last big launch was back in 2005/2006 with the Coke Zero brand – which was its largest product launch in 22 years. | Its last big launch was back in 2005/2006 with the Coke Zero brand – which was its largest product launch in 22 years. |
| The stevia sweetener, extracted from a South American leaf, gained European approval in 2011 and is being used in a variety of products to reduce calories. Coca Cola said it already uses it in Sprite and its Glacéau vitaminwater. | The stevia sweetener, extracted from a South American leaf, gained European approval in 2011 and is being used in a variety of products to reduce calories. Coca Cola said it already uses it in Sprite and its Glacéau vitaminwater. |
| The group said more than 40 per cent of the coke it sells in the UK is already no-calorie. It sells 21 brands and over 100 products across Britain. | The group said more than 40 per cent of the coke it sells in the UK is already no-calorie. It sells 21 brands and over 100 products across Britain. |
| James Quincey, president Coca-Cola Europe, said: “With Coca-Cola Life, we have innovated to provide consumers with a new option with fewer calories. We were early signatories to the UK Government’s Responsibility Deal.” | James Quincey, president Coca-Cola Europe, said: “With Coca-Cola Life, we have innovated to provide consumers with a new option with fewer calories. We were early signatories to the UK Government’s Responsibility Deal.” |
| Most of Coca Cola’s UK products are made in Britain in one of its factories in East Kilbride, Edmonton, Wakefield and Sidcup. | Most of Coca Cola’s UK products are made in Britain in one of its factories in East Kilbride, Edmonton, Wakefield and Sidcup. |
| Last month the group revealed it will sell a new bottled water - glacéau smartwater - a decade after its disastrous Dasani purified water brand had to be pulled following poor sales. | Last month the group revealed it will sell a new bottled water - glacéau smartwater - a decade after its disastrous Dasani purified water brand had to be pulled following poor sales. |