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| Firm offers online DNA analysis | Firm offers online DNA analysis |
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| A company has launched an online service that will enable people to receive a profile of their own genome. | A company has launched an online service that will enable people to receive a profile of their own genome. |
| The firm says subscribers to the scheme will be able to assess the likelihood of developing certain diseases. | The firm says subscribers to the scheme will be able to assess the likelihood of developing certain diseases. |
| Customers will be able to see if they are at risk from illnesses such as heart disease and certain cancers, a spokesman explained. | Customers will be able to see if they are at risk from illnesses such as heart disease and certain cancers, a spokesman explained. |
| Critics condemned the service, saying people could misinterpret the data and become unnecessarily concerned. | |
| "People who buy the service will have the opportunity to look at their genome and compare it to the gemones of those who in the past have been shown to be at particular risk of certain diseases," said Kari Stefansson, chief executive of DeCode Genetics. | "People who buy the service will have the opportunity to look at their genome and compare it to the gemones of those who in the past have been shown to be at particular risk of certain diseases," said Kari Stefansson, chief executive of DeCode Genetics. |
| Bad diet, smoking, poverty and pollution are all factors that are probably much more important Dr Helen Wallace, Genewatch UK director | Bad diet, smoking, poverty and pollution are all factors that are probably much more important Dr Helen Wallace, Genewatch UK director |
| "It will also give people an opportunity to put their genome in context of what we know about the genetics of population history," he added. | "It will also give people an opportunity to put their genome in context of what we know about the genetics of population history," he added. |
| "So people will be able to figure out where their ancestors came from." | "So people will be able to figure out where their ancestors came from." |
| Customers receive an analysis of their genome a few weeks after sending a cheek swab to the company, based in Iceland. | Customers receive an analysis of their genome a few weeks after sending a cheek swab to the company, based in Iceland. |
| Dr Stefansson said it was the first time that such a service had been available to the public. | Dr Stefansson said it was the first time that such a service had been available to the public. |
| 'Misinformation' fears | 'Misinformation' fears |
| Critics have voiced concern, fearing that it would overemphasise the role of genes in common diseases. | Critics have voiced concern, fearing that it would overemphasise the role of genes in common diseases. |
| "Bad diet, smoking, poverty and pollution are all factors that are probably much more important," GeneWatch UK director Helen Wallace told BBC News. | "Bad diet, smoking, poverty and pollution are all factors that are probably much more important," GeneWatch UK director Helen Wallace told BBC News. |
| "So there is a real danger that people taking these tests will be misled about their health." | "So there is a real danger that people taking these tests will be misled about their health." |
| "We are not so concerned about people having information," explained Dr Wallace. "We are concerned about them having misinformation." | "We are not so concerned about people having information," explained Dr Wallace. "We are concerned about them having misinformation." |
| But Dr Stefansson said the company felt it had a duty to make the service available to people who wanted to use it. | But Dr Stefansson said the company felt it had a duty to make the service available to people who wanted to use it. |
| "DeCode Genetics has been a leading force in the study of genetics of common diseases over the past 10 years," he said. | "DeCode Genetics has been a leading force in the study of genetics of common diseases over the past 10 years," he said. |
| "We have participated in communicating those results through scientific papers and the (media). | "We have participated in communicating those results through scientific papers and the (media). |
| "So we feel that we have a certain obligation to help the public to put it into context." | "So we feel that we have a certain obligation to help the public to put it into context." |