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Not just Nigel Farage? Ukip unveils new top team to combat ‘one-man band’ image | |
(about 11 hours later) | |
Once the Newark by-election result is declared on Thursday night, Nigel Farage is about to retreat in the background. Or at least that is his intention. | Once the Newark by-election result is declared on Thursday night, Nigel Farage is about to retreat in the background. Or at least that is his intention. |
The Ukip leader has acknowledged his party has the problem of being perceived as a “one-man band” and needs to introduce more of its leading figures to the public. | The Ukip leader has acknowledged his party has the problem of being perceived as a “one-man band” and needs to introduce more of its leading figures to the public. |
With that in mind, he is about to appoint a series of spokesmen (or women, but the party prefers the non-PC term) to make the Ukip case in the run-up to next year’s general election. | With that in mind, he is about to appoint a series of spokesmen (or women, but the party prefers the non-PC term) to make the Ukip case in the run-up to next year’s general election. |
His new top team is expected to comprise around a dozen men and women covering such areas as defence, health and jobs, although Ukip will stop short of calling it a “Shadow Cabinet”. | His new top team is expected to comprise around a dozen men and women covering such areas as defence, health and jobs, although Ukip will stop short of calling it a “Shadow Cabinet”. |
At the same time, the party will step up work on a general election manifesto to be launched at its conference in Doncaster in September. It is certain to be shorn of the wilder commitments that adorned previous Ukip policy documents. | At the same time, the party will step up work on a general election manifesto to be launched at its conference in Doncaster in September. It is certain to be shorn of the wilder commitments that adorned previous Ukip policy documents. |
In making the appointments, Mr Farage has to tackle a second reputational problem. One party source admits: “We know a lot of voters still see us as a party of angry middle-aged men in blazers. Those people still exist but you are going to see less of them. We are determined to promote people more reflective of society.” | In making the appointments, Mr Farage has to tackle a second reputational problem. One party source admits: “We know a lot of voters still see us as a party of angry middle-aged men in blazers. Those people still exist but you are going to see less of them. We are determined to promote people more reflective of society.” |
That means voters will see fewer of the middle-aged, and older, white men who have previously made up the bulk of the party’s public face. | That means voters will see fewer of the middle-aged, and older, white men who have previously made up the bulk of the party’s public face. |
Neil Hamilton, Ukip’s deputy chairman, is among those who will be sidelined. | Neil Hamilton, Ukip’s deputy chairman, is among those who will be sidelined. |
Suzanne Evans | Suzanne Evans |
A Tory defector who has only been in the party for a year. She was rapidly appointed national communities spokesman. | A Tory defector who has only been in the party for a year. She was rapidly appointed national communities spokesman. |
A former BBC reporter who now runs a PR agency, she has won plaudits within the party for her confidence in front of the camera. | A former BBC reporter who now runs a PR agency, she has won plaudits within the party for her confidence in front of the camera. |
Steven Woolfe | Steven Woolfe |
A barrister from Manchester whose father was mixed-race and mother was white. He was invited to become financial services spokesman before he had even joined Ukip. | A barrister from Manchester whose father was mixed-race and mother was white. He was invited to become financial services spokesman before he had even joined Ukip. |
Now an MEP, his ethnicity and northern upbringing are in strong contrast to the Ukip stereotype. | Now an MEP, his ethnicity and northern upbringing are in strong contrast to the Ukip stereotype. |
Patrick O’Flynn | Patrick O’Flynn |
A former Daily Express journalist who became Ukip’s director of communications and was a strategist behind the Euro-elections campaign. | A former Daily Express journalist who became Ukip’s director of communications and was a strategist behind the Euro-elections campaign. |
An experienced performer on television who is close to Mr Farage. With his media background he could become a culture spokesman. | An experienced performer on television who is close to Mr Farage. With his media background he could become a culture spokesman. |
Amjid Bashir | Amjid Bashir |
A restaurateur of Pakistani lineage who is one three Ukip MEPs representing Yorkshire and the Humber and currently speaks for the party on small business. | A restaurateur of Pakistani lineage who is one three Ukip MEPs representing Yorkshire and the Humber and currently speaks for the party on small business. |
After his election he said: “Here I am... of Asian birth, of Asian parentage, Muslim, and I have been selected by this so-called racist party. It disproves that completely.” | After his election he said: “Here I am... of Asian birth, of Asian parentage, Muslim, and I have been selected by this so-called racist party. It disproves that completely.” |
Margot Parker | Margot Parker |
A local businesswoman who impressed Ukip’s hierarchy with her spirited campaign in the Corby and East Northants by-election 18 months ago. She was elected as an MEP for the East Midlands last week. She has a no-nonsense style which party chiefs believe will be persuasive on the national stage. | A local businesswoman who impressed Ukip’s hierarchy with her spirited campaign in the Corby and East Northants by-election 18 months ago. She was elected as an MEP for the East Midlands last week. She has a no-nonsense style which party chiefs believe will be persuasive on the national stage. |
Louise Bours | Louise Bours |
Until her combative appearance alongside Piers Morgan and Joey Barton on Question Time last Thursday, she was one of Ukip’s lesser-known faces. The new MEP for the north-west is a former actress whose full name is Louise van de Bours. Her northern credentials could come in handy in wooing Labour-leaning voters. | Until her combative appearance alongside Piers Morgan and Joey Barton on Question Time last Thursday, she was one of Ukip’s lesser-known faces. The new MEP for the north-west is a former actress whose full name is Louise van de Bours. Her northern credentials could come in handy in wooing Labour-leaning voters. |
Paul Nuttall | Paul Nuttall |
Long serving activist from Merseyside who became Ukip’s chairman in 2008 and deputy leader two years later. | Long serving activist from Merseyside who became Ukip’s chairman in 2008 and deputy leader two years later. |
He is a key weapon in the party’s attempts to broaden its appeal to working-class voters in the North of England. | He is a key weapon in the party’s attempts to broaden its appeal to working-class voters in the North of England. |
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